The success of a business, whether for online and offline businesses, is the same. It relies on the customers.
A business won’t grow without any customers, so it is just right to care for them. According to Derek Sivers, “Care about your customers more than about yourself, and you’ll do well.”
Our main objective in putting up a business is to earn. But to whom do we cater? Our customers, right? So we should put them first. The customers dictate a business’ success. They can make or break our business and can keep a business afloat. Moreover, we should be more mindful of what they need rather than focusing on ourselves.
I often get this question whenever I speak about blogging specially to businesses and entrepreneurs decided to include this as part of their Digital Marketing Strategy. And my answer has always been the same. Check it out in this new video!
Instead of putting up a list, I decided to shoot a quick video showing you the Essential Gadgets that I use for my Online Business. When I say essential, I normally leave the house with these items in my back pack, whether I need to work outside of my home office or meet people in coffee shops.
When it comes to providing valuable content, another factor online entrepreneurs and bloggers need to consider is relevancy.
Your readers won’t be too interested if you’re writing about something that has had numerous studies and research over a decade ago. The readers want something they can use today, now or in the near future. They want something that is fresh and new or something that would help them.
Also, relevancy will encourage readers to engage with you. Just like Gail Goodman said, “What makes content engaging is relevancy.”
If we are not updated with our content then our readers won’t have any reason to check what you have to say.
Relevancy is the reason why we buy newspapers daily, magazines monthly, and subscribe to newsletters all the time. We always want to know what’s up or what’s new. It’s not just about being original or following trends. Sometimes, it’s about giving a fresh look on an old idea or an update on an event that has already been covered.
Relevancy also shows how much you care about what your readers want to know now. Having relevant content also means it is aligned with your blog’s topic. Why search for your blog on carpentry if all you are talking about is trigonometry.
So make sure content is relevant to your blog’s topic and current. Don’t just produce numerous content per day. Make sure they are worth your readers’ time. Be relevant and engage.
Last week, I finally took the plunge to being a full fledged video blogger when I purchased my very first Video Camera. I didn’t have any regrets with my newest acquisition in spite of the couple of thousands of pesos that it took from my bank account. The camera I bought was a Sony Handycam HDR-XR260V with the following essential specs:
Shoots full HD video at 1920 x 1080p
Take still pictures at 8.9MP
Store up to 63 hours of HD video in the internal 160 GB storage
55X extended zoom
Focus Tracking – good for moving objects and sports video
Jack of external microphone
I got so excited when I shot my first footages that fresh new ideas for video blogging started pouring in. So expect a more video content on my blog from now on.
I was forced to learn Final Cut Pro video editing to maximize the good quality footages from my new video cam. Took me about an hour watching FCP tutorial videos, an hour shooting the footages, and another hour of editing. Let me know what you think in the comments section below!
Dreaming big is always good. It is where we get our inspiration from to succeed. But we shouldn’t just stop there. We must do something to live our dreams.
Don’t just wish for things to happen, make them happen yourself. No successful businessman got to where they are by simply wishing. They had to do the work. They didn’t wait around just wishing to succeed; they created opportunities to reach their goals.
It starts with the intention to succeed, but it must be followed up by planned actions. If we let everything to chance, then nothing will happen. The only way to reach your goals is to make the first step.
Successful entrepreneurs value both dreams and action. The two cannot exist without the other. Dreams give as the idea and inspiration. Meanwhile, efficient and planned action must be done to turn our dreams into reality.
There are no genies in a bottle that can grant our wishes. We need to plan, prepare, and act accordingly. And just like what the quote above says, “Stop saying ‘I wish,’ Start saying, ‘I will’.”
Don’t spend your day wishing about your dreams; get off your feet and do them already. Go out and make them happen.
"Ben has helped me develop many websites for many projects from ecommerce to simple blogs.
The best part about working with Ben is that the work is continually being done because of the time difference.
While I sleep, he's working. While he sleeps, I'm working. So the projects get done quickly.
He's very knowledgeable and makes some beautiful well thought out designs.
I highly recommend him and his team."
–Colette Marshall A+ Computer Fix
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