Free Consultation Session – Build a Strong Online Presence

Once in a while I get meet-up requests over coffee from my blog readers so they can prick my brain on how to get more customers and clients for the business on the internet. Here’s a short video about one of those awesome meet-ups.

Here also are the 10 item tips that I provided specifically for their business. Check it out:

  1. Put up a company/brand website.
  2. Implement content marketing by managing a blog for your brand.
  3. Implement a content strategy that will engage your followers on Facebook and Twitter and continue to build your followers.
  4. Create an instagram account and start engaging Instagram users who have been posting photos about the brand.
  5. Take advantage of Foursquare. This is very powerful specially for location dependent businesses like you..
  6. Conduct a promo and support it with Facebook Ads to amplify the reach.
  7. Work with blogger advocates who can continually increase your visibility online.
  8. Increase your presence and influence in review sites by getting more recommendations and reviews.
  9. Provide Gift Certificates (GC’s) to blogger advocates so they can use these as give-aways in their blogs. This will increase increase your reach, visibility and social media following.
  10. Try out small business online advertising on Google Adwords.

Wanna meet up for coffee? Just fill up this FREE Consultation Form so we can schedule one real soon! :)

What do I blog about?

This is probably the first question that kept me thinking for days when I decided to start a new blog. And every business new to blogging has the same question.

What do I blog about?

I wrote a separate article about “Customer Empathy” earlier. This exercise will guide you get in to the shoes of your customers and “empathize” with them on a more personal level. Although there’s big business value in going through it, I must say that most people who tried it out really had a hard time going through the exercise.

So I’m publishing this short blog post to in a way simplify this process and get us out of that “Analysis Paralysis” of identifying the niche for our blog. And here I will show you a quick 5 step process in identifying your niche.

This post was inspired by the teachings of Pat Flynn of SmartPassiveIncome.com who influenced me in so many ways in creating success in my online business.

So here are the simple steps:

1. Identify your Passions, Fears and Problems. Write down a list of ten items for each.

2. Take money out of the picture. Just write down the first 10 Passionss, Fears and Problems that comes in to your mind.

3. From the list of 30, narrow it down to 10 potential markets.

4. Perform Keyword Research for the top 10 potential markets using Market Samurai.

In doing keyword research, it’s all about getting to the first page of the Google Search Results. And the higher the number of people searching for these keywords and the higher your website rank on Google for these keywords, the bigger the opportunity is.

There are several ways and tools that can be used to perform keyword research for FREE. But Market Samurai can make the process easier and cut down the work and time significantly. So instead of spending days doing keyword research, you can just spend a few hours in a coffee shop in doing keyword research with Market Samurai. So go ahead and download a FREE Trial version to see what I mean.

Here’s a quick video from Patt Flynn on doing Keyword Research using Market Samurai.

I hope this quick guide makes niche selection for your blog a lot less painful.

Drop me a message if you have any questions.

Cheers! :)

http://www.youtube.com/embed/YV9x__IQ0eM

4 Reasons Why Businesses Need to Engage Brand Advocates

There is one common question that SME’s and Start Up Entrepreneurs ask me about Internet Marketing is: “What is the cheapest yet effective way to Market our product and company online?” And my answer to them: “Brand Advocate Marketing!”.

Check out this video to find out what Brand Advocate Marketing is and who do businesses need to engage Brand Advocates.

PS:

I’m on “Daddy Duty” today and Sabrina kept on insisting in joining me in front of the Camera. Enjoy! :)

Nothing Ever Goes Away Until It Has Taught Us What We Need To Know

Life is a great teacher. As long as you live, you will keep on learning, whether from experience, from the people you meet, and even from mistakes.

At times, there are lessons that we will encounter over and over again, without realizing that they will go away until we learn from them. Have you ever stumbled upon a certain situation that just seems to come back and haunt you? Well, that is proof that you need to overcome this situation.

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Content Marketing Is A Commitment, Not A Campaign

Image from braca-montes.com

Image from braca-montes.com

People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.

With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.

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The Most Effective Way To Do It, Is To Do It

In order to fulfill your dreams, you need to do something. You can’t just sit around waiting for it to happen. You need to get up and work on it.

This is why we set goals and make plans. We construct the best ways to reach for our dreams the best way we know how. We make adjustments along the way. At times we make mistakes, but that is part of the process of making your dreams come true.

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Whatever You Do, You Have To Keep Moving Forward

Challenges are part of life. One way or another we would encounter them. Surpassing each challenge will be different and there will come a time that when it would be more difficult.

Even if you feel like everyone has thrown everything on you, never give up. Keep moving forward no matter what. Because you will succeed, soon. Things will get better. Martin Luther King Jr. once said, “If you can’t fly then run, you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

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Make It Simple. Make It Memorable.

Image from Pinterest

Image from Pinterest

Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective.

When coming up with marketing campaigns or online advertisements, we need to take Leo Burnett’s advice, “Make it simple. Make it Memorable. Make it inviting to look at. Make it fun to read.” The simple and memorable ones are what capture your audience’s attention.

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Do Your Thing And Don’t Care If They Like It

We won’t always have fans when we are pursuing our goals. Not everyone will like what you will do or would approve of it. But it is your dream, not theirs.

You don’t need approval to pursue your dreams. You don’t need another person’s validation to keep doing what you are doing. As long as you are not causing harm to yourself or others, then just keep working on your goals.

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There’s No Future In Saying It Can’t Be Done

Image from

Image from Harvey Mackay

Think positive! – The first step to reaching for your goals. If you think negatively, then you really won’t succeed. It all starts with our belief to win and to succeed, even with challenges ahead of us.

Just like the quote above says, there really is “no future in saying it can’t be done.” You must believe that it can be done and you will do it. You will succeed, no matter how tough things may get. You will achieve your goals. You will be victorious.

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Digital Marketing: Social Media, SEO | SEM and Online Strategies

Businesses are going online as entrepreneurs realize how important digital marketing is. It has all its perks and benefits such as: being affordable, cost effective, and better chances to reach your target market.

If you are eager to grow your business online and ready for the new way of marketing, then join me and other experts in “Digital Marketing: Social Media, SEO | SEM and Online Strategies” on August 14, 2014 at Hyatt Regency Hotel & Casino Manila, 1:00PM-6:00PM.

I will be discussing the fundamentals of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), effective strategies, and how you can apply them to your business.

The other speakers of the event are Yayu Javier, president of the Philippine Marketing Association and the COO of Avanza, Inc., a company that provides a full service capability for loyalty and CRM requirements and Janette C. Toral of DigitalFilipino.com and founder of the Philippine Internet Commerce Society. Ms. Yayu Javier will speak about Social CRM and why digital marketing is the new way of marketing. Meanwhile, Ms. Janette C. Toral will share her expertise on e-commerce strategy, website development, and digital marketing.

Learn how to grow your business online with digital marketing, register today.

For more information, contact Paragon Learning Exchange or click here.

TEL: 02 966-5614 | 02 966-6307,

MOBILE: 09178479424

E-mail: theplxph@gmail.com

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Branding Is Being The Only Solution To Your Audience’s Problem

Image from Pinterest

Image from Pinterest

In any industry, there will always be competition. So naturally, entrepreneurs tend to strive hard to stand out by creating a unique brand. But branding is more than just being better than the rest.

John Morgan said in his book Brand Against the Machine, “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.” When customers need something, you are the first one on their mind—that is branding. Another success in branding is when the brand becomes synonymous to the product.

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Positive Thoughts, Positive Results

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Our thoughts become our actions. What we create in our minds is what becomes part of our reality, so it’s best to have positive thoughts and positive attitude to get positive results.

The best way to get positive results is by creating positive thoughts first. The moment we decide on the outcome we want, we are already on our way to succeed. Next step is by backing it up with some hard work.

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