“I provide ESTABLISHED Expertise in Digital Marketing. My MOTIVATING Attitude allows me to empower my clients and students to create GENUINE Results for their Online Business!”

Thank you for visiting my blog! Feel free to send me at @benfrancia if you have any questions.

“You can be Successful Online… You can MAKE IT HAPPEN!”



Once in a while I get meet-up requests over coffee from my blog readers so they can prick my brain on how to get more customers and clients for the business on the internet. Here’s a short video about one of those awesome meet-ups.

Here also are the 10 item tips that I provided specifically for their business. Check it out:

  1. Put up a company/brand website.
  2. Implement content marketing by managing a blog for your brand.
  3. Implement a content strategy that will engage your followers on Facebook and Twitter and continue to build your followers.
  4. Create an instagram account and start engaging Instagram users who have been posting photos about the brand.
  5. Take advantage of Foursquare. This is very powerful specially for location dependent businesses like you..
  6. Conduct a promo and support it with Facebook Ads to amplify the reach.
  7. Work with blogger advocates who can continually increase your visibility online.
  8. Increase your presence and influence in review sites by getting more recommendations and reviews.
  9. Provide Gift Certificates (GC’s) to blogger advocates so they can use these as give-aways in their blogs. This will increase increase your reach, visibility and social media following.
  10. Try out small business online advertising on Google Adwords.

Wanna meet up for coffee? Just fill up this FREE Consultation Form so we can schedule one real soon! icon smile Free Consultation Session   Build a Strong Online Presence


What do I blog about?

29 Sep 2013 1 comment | Posted by Ben Francia Blogging

This is probably the first question that kept me thinking for days when I decided to start a new blog. And every business new to blogging has the same question.

What do I blog about?

I wrote a separate article about “Customer Empathy” earlier. This exercise will guide you get in to the shoes of your customers and “empathize” with them on a more personal level. Although there’s big business value in going through it, I must say that most people who tried it out really had a hard time going through the exercise.

So I’m publishing this short blog post to in a way simplify this process and get us out of that “Analysis Paralysis” of identifying the niche for our blog. And here I will show you a quick 5 step process in identifying your niche.

This post was inspired by the teachings of Pat Flynn of SmartPassiveIncome.com who influenced me in so many ways in creating success in my online business.

So here are the simple steps:

1. Identify your Passions, Fears and Problems. Write down a list of ten items for each.

2. Take money out of the picture. Just write down the first 10 Passionss, Fears and Problems that comes in to your mind.

3. From the list of 30, narrow it down to 10 potential markets.

4. Perform Keyword Research for the top 10 potential markets using Market Samurai.

In doing keyword research, it’s all about getting to the first page of the Google Search Results. And the higher the number of people searching for these keywords and the higher your website rank on Google for these keywords, the bigger the opportunity is.

There are several ways and tools that can be used to perform keyword research for FREE. But Market Samurai can make the process easier and cut down the work and time significantly. So instead of spending days doing keyword research, you can just spend a few hours in a coffee shop in doing keyword research with Market Samurai. So go ahead and download a FREE Trial version to see what I mean.

Here’s a quick video from Patt Flynn on doing Keyword Research using Market Samurai.

I hope this quick guide makes niche selection for your blog a lot less painful.

Drop me a message if you have any questions.

Cheers! icon smile What do I blog about?

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A few days ago, I was able to speak in the 9th Philippine blogging summit at the University of the Philippines College of Law. I talked about blogging and why it’s an effective marketing tool for businesses. Check it out. Read More


There is one common question that SME’s and Start Up Entrepreneurs ask me about Internet Marketing is: “What is the cheapest yet effective way to Market our product and company online?” And my answer to them: “Brand Advocate Marketing!”.

Check out this video to find out what Brand Advocate Marketing is and who do businesses need to engage Brand Advocates.


I’m on “Daddy Duty” today and Sabrina kept on insisting in joining me in front of the Camera. Enjoy! icon smile 4 Reasons Why Businesses Need to Engage Brand Advocates

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slide 2 638 Number One Rule Of Storytelling: Make Me Care

Image from Slideshare

Everyone may hear you but there will be a select few who will stay and listen to what you have got to say. The only way you can make them listen is to make them care enough.

This also applies in business. When we offer a product or service, we need to consider whom we are talking to and what we are talking about. It’s not enough to consider how we will reach them, but also on how to make them interested. According to Shane Snow, the number one rule of storytelling is to “make me care.”

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Success seems like a long process at times. It is full of ups and downs and a lot of challenges. But the good news is, you can succeed with time and some hard work.

The image above gives a clear formula in reaching your goal and succeeding in your chosen industry. First of, you need to think about what you really want to achieve. Think of ideas that will make your dreams into reality. Then, try and do it. See if it would work, and do it again and again, until you get it right. Consistently working on your goals will eventually lead you to your success.

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Just Stick With It

11 Apr 2014 0 comments | Posted by Ben Francia Bits of Inspiration

Challenges come and go; most of the time we feel like they keep just coming and not really going away. But these challenges are actually preparing us for something bigger.

There will always be that one hard problem that take us to our edge. When you find yourself in that situation, just try your best and don’t be discouraged to pursue your goals. It’s like what the quote above said, “Just stick with it…what seems so hard now will one day be your warm up.”

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slide 96 728 Get Your Consumers Permission Before Selling Something

Image from Hubspot

People love to buy stuff, whether they really need it or they just fancy it. But they don’t like being sold to. They don’t appreciate a hard-sell approach.

Essentially, we are all consumers, but we don’t want to be treated like customers. We want to be approached as human beings with feelings. We want to be respected and to be asked rather than to be told to. Seth Godin said, “…one way to sell a consumer something in the future is simply to get his or her permission in advance.”

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Webinar Series: Facebook Marketing 101

08 Apr 2014 0 comments | Posted by Ben Francia Social Media

10150774 10152166287132886 4924993160023077561 n Webinar Series: Facebook Marketing 101

Using social media in your business is a good way let your target audience about your products and services. But the main goal of being present in social media like Facebook, is to engage with people. It is your entry point in building relationships online.

In order to be successful in your Facebook marketing efforts, you need to start with the right mindset. Establish the fact that you are there to build relationships not to sell. Once you start with that, then you are already on your way. Of course, it doesn’t stop there.

Let me share the basics of Facebook Marketing in this webinar replay. Remember, you can view the replay once you register for a free membership in DIY Digital Marketing. Sign up and get access on other videos and resources.


Celebrate Life!

8 April 2014

It’s a beautiful life! Whatever you are going through right now, think of all the good things you have. Be thankful for each thing and every person you have right now. Just celebrate life! We only have one shot in this world. We only have one life to live. Let’s not waste it with worrying. [...]

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Don’t Wait, Work Hard Now

7 April 2014

When things are going according to our plan, we seldom see the improvements we need to make. We simply enjoy the moment and often get caught in it. It is not until we are pushed to a corner that we would work extra hard. We need to make a habit of delivering excellent results whether [...]

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The Secret Of Change

4 April 2014

Change can be very scary for some, to the point of resisting it completely. But this could only hinder growth. In order to improve, changes have to be made. Socrates once said, “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” We have [...]

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The 10th Philippine Blogging Summit (#iblog10)

3 April 2014

Now on its 10th year, iBlog is just getting better. Looking back on how the past 10 years has been and a new view on what’s coming ahead. The 10th Philippine Blogging Summit will be held on April 4 and 5, 2014 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City from 8 [...]

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Free Webinar Series: Digital Marketing 101

3 April 2014

Last Monday, I was fortunate to share my knowledge on Internet Marketing and its importance for all businesses in a free webinar. In this webinar, I talked about how Internet marketing is no longer an option, it is now a requirement. If you want a successful business, you need to make an effort to look [...]

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