“I provide ESTABLISHED Expertise in Digital Marketing. My MOTIVATING Attitude allows me to empower my clients and students to create GENUINE Results for their Online Business!”

Thank you for visiting my blog! Feel free to send me at @benfrancia if you have any questions.

“You can be Successful Online… You can MAKE IT HAPPEN!”



Once in a while I get meet-up requests over coffee from my blog readers so they can prick my brain on how to get more customers and clients for the business on the internet. Here’s a short video about one of those awesome meet-ups.

Here also are the 10 item tips that I provided specifically for their business. Check it out:

  1. Put up a company/brand website.
  2. Implement content marketing by managing a blog for your brand.
  3. Implement a content strategy that will engage your followers on Facebook and Twitter and continue to build your followers.
  4. Create an instagram account and start engaging Instagram users who have been posting photos about the brand.
  5. Take advantage of Foursquare. This is very powerful specially for location dependent businesses like you..
  6. Conduct a promo and support it with Facebook Ads to amplify the reach.
  7. Work with blogger advocates who can continually increase your visibility online.
  8. Increase your presence and influence in review sites by getting more recommendations and reviews.
  9. Provide Gift Certificates (GC’s) to blogger advocates so they can use these as give-aways in their blogs. This will increase increase your reach, visibility and social media following.
  10. Try out small business online advertising on Google Adwords.

Wanna meet up for coffee? Just fill up this FREE Consultation Form so we can schedule one real soon! icon smile Free Consultation Session   Build a Strong Online Presence


What do I blog about?

29 Sep 2013 1 comment | Posted by Ben Francia Blogging

This is probably the first question that kept me thinking for days when I decided to start a new blog. And every business new to blogging has the same question.

What do I blog about?

I wrote a separate article about “Customer Empathy” earlier. This exercise will guide you get in to the shoes of your customers and “empathize” with them on a more personal level. Although there’s big business value in going through it, I must say that most people who tried it out really had a hard time going through the exercise.

So I’m publishing this short blog post to in a way simplify this process and get us out of that “Analysis Paralysis” of identifying the niche for our blog. And here I will show you a quick 5 step process in identifying your niche.

This post was inspired by the teachings of Pat Flynn of SmartPassiveIncome.com who influenced me in so many ways in creating success in my online business.

So here are the simple steps:

1. Identify your Passions, Fears and Problems. Write down a list of ten items for each.

2. Take money out of the picture. Just write down the first 10 Passionss, Fears and Problems that comes in to your mind.

3. From the list of 30, narrow it down to 10 potential markets.

4. Perform Keyword Research for the top 10 potential markets using Market Samurai.

In doing keyword research, it’s all about getting to the first page of the Google Search Results. And the higher the number of people searching for these keywords and the higher your website rank on Google for these keywords, the bigger the opportunity is.

There are several ways and tools that can be used to perform keyword research for FREE. But Market Samurai can make the process easier and cut down the work and time significantly. So instead of spending days doing keyword research, you can just spend a few hours in a coffee shop in doing keyword research with Market Samurai. So go ahead and download a FREE Trial version to see what I mean.

Here’s a quick video from Patt Flynn on doing Keyword Research using Market Samurai.

I hope this quick guide makes niche selection for your blog a lot less painful.

Drop me a message if you have any questions.

Cheers! icon smile What do I blog about?

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A few days ago, I was able to speak in the 9th Philippine blogging summit at the University of the Philippines College of Law. I talked about blogging and why it’s an effective marketing tool for businesses. Check it out. Read More


There is one common question that SME’s and Start Up Entrepreneurs ask me about Internet Marketing is: “What is the cheapest yet effective way to Market our product and company online?” And my answer to them: “Brand Advocate Marketing!”.

Check out this video to find out what Brand Advocate Marketing is and who do businesses need to engage Brand Advocates.


I’m on “Daddy Duty” today and Sabrina kept on insisting in joining me in front of the Camera. Enjoy! icon smile 4 Reasons Why Businesses Need to Engage Brand Advocates

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Life can be tough, but we can always get tougher. Our journey will never be easy; we will encounter multiple bumps and humps along the way. We have the option to stop or go on.

We can’t stop the challenges from coming nor can we hide from them. Just like what the quote above says, “Being challenged in life is inevitable, being defeated is optional.” We are in control of how we want to live our lives. We can either run away from the challenges or face them and be tougher.

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slide 3 638 Good Content Is Telling A True Story Well

Image from Slideshare

Relevant and valuable content is essential in digital marketing. It is all about the content you share. After all, people go online to search for information.

At times, people wonder, what is good content? According to Ann Handley, “Good content isn’t about good storytelling. It’s about telling a true story well.” We can’t just invent something from thin air and expect people to believe it. People are smart, they will find out what is true eventually. So it is better to stick to the truth.

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I Am Blessed!

22 Apr 2014 0 comments | Posted by Ben Francia Bits of Inspiration

3 I Am Blessed!

Abundance may be a mindset, but gratitude is a habit we need to practice. The world will never be perfect. Our lives will always have ups and downs. It is up to us to decide which ones we will pay more attention to.

We can choose to see the bad or celebrate the good. It is all about making that choice to be grateful and to practice it each and every day. Picking something, big or small, to be grateful for each day is a habit we need to start doing. Once we get used to this, we will start seeing the beautiful changes happening in our lives.

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The Most-Used Social Network on Mobile

21 Apr 2014 0 comments | Posted by Ben Francia Social Media

We live in a fast-paced world where we need information, fast and available anytime. That’s why we rely on our smart phones and other mobile devices to remain connected.

Thus, social media companies see the importance of enhancing the mobile user experience for their success. With all the different social media platorms, it makes you wonder how much time does users really spend on social media with their mobile devices.

In a report from comScore, Instagram users in the U.S. spend 98% of their time with the network on mobile. This isn’t really surprising since the platform was originally made for mobile device use.

Meanwhile, Pinterest users spend 92% of time on mobile and Twitter users are mobile 86% of the time.

The chart created by Statists shows the top six social networks used on mobile in the U.S.

20140403 Mobile Social The Most Used Social Network on Mobile


Each day has 24 hours and we have to make each second count. We can never rewind the past. Once an hour pass, we can never go back to it.

Some may feel like a day is not enough to accomplish everything. That may be true, but we can make it the best that we could. It’s just like what the quote above says, “Make each day your masterpiece. “

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Taking A Step Backward After Taking Forward Is A Cha-cha

18 April 2014

A lot of times, things don’t go our way. Often, we have to make certain adjustments and sacrifices to make sure we reach our goals in time. But we must always maintain a positive attitude, no matter how many challenges we encounter. Having an optimistic outlook is more of a habit and mindset. It takes [...]

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Number One Rule Of Storytelling: Make Me Care

16 April 2014

  Everyone may hear you but there will be a select few who will stay and listen to what you have got to say. The only way you can make them listen is to make them care enough. This also applies in business. When we offer a product or service, we need to consider whom [...]

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Think. Try. Do. Do Again. Keep Doing. Success!

14 April 2014

Success seems like a long process at times. It is full of ups and downs and a lot of challenges. But the good news is, you can succeed with time and some hard work. The image above gives a clear formula in reaching your goal and succeeding in your chosen industry. First of, you need [...]

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Just Stick With It

11 April 2014

Challenges come and go; most of the time we feel like they keep just coming and not really going away. But these challenges are actually preparing us for something bigger. There will always be that one hard problem that take us to our edge. When you find yourself in that situation, just try your best [...]

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Get Your Consumer’s Permission Before Selling Something

9 April 2014

People love to buy stuff, whether they really need it or they just fancy it. But they don’t like being sold to. They don’t appreciate a hard-sell approach. Essentially, we are all consumers, but we don’t want to be treated like customers. We want to be approached as human beings with feelings. We want to [...]

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