“I provide ESTABLISHED Expertise in Digital Marketing. My MOTIVATING Attitude allows me to empower my clients and students to create GENUINE Results for their Online Business!”

Thank you for visiting my blog! Feel free to send me tweet at @benfrancia if you have any questions.

“You can be Successful Online… You can MAKE IT HAPPEN!”



Once in a while I get meet-up requests over coffee from my blog readers so they can prick my brain on how to get more customers and clients for the business on the internet. Here’s a short video about one of those awesome meet-ups.

Here also are the 10 item tips that I provided specifically for their business. Check it out:

  1. Put up a company/brand website.
  2. Implement content marketing by managing a blog for your brand.
  3. Implement a content strategy that will engage your followers on Facebook and Twitter and continue to build your followers.
  4. Create an instagram account and start engaging Instagram users who have been posting photos about the brand.
  5. Take advantage of Foursquare. This is very powerful specially for location dependent businesses like you..
  6. Conduct a promo and support it with Facebook Ads to amplify the reach.
  7. Work with blogger advocates who can continually increase your visibility online.
  8. Increase your presence and influence in review sites by getting more recommendations and reviews.
  9. Provide Gift Certificates (GC’s) to blogger advocates so they can use these as give-aways in their blogs. This will increase increase your reach, visibility and social media following.
  10. Try out small business online advertising on Google Adwords.

Wanna meet up for coffee? Just fill up this FREE Consultation Form so we can schedule one real soon! icon smile Free Consultation Session   Build a Strong Online Presence


What do I blog about?

29 Sep 2013 1 comment | Posted by Ben Francia Blogging

This is probably the first question that kept me thinking for days when I decided to start a new blog. And every business new to blogging has the same question.

What do I blog about?

I wrote a separate article about “Customer Empathy” earlier. This exercise will guide you get in to the shoes of your customers and “empathize” with them on a more personal level. Although there’s big business value in going through it, I must say that most people who tried it out really had a hard time going through the exercise.

So I’m publishing this short blog post to in a way simplify this process and get us out of that “Analysis Paralysis” of identifying the niche for our blog. And here I will show you a quick 5 step process in identifying your niche.

This post was inspired by the teachings of Pat Flynn of SmartPassiveIncome.com who influenced me in so many ways in creating success in my online business.

So here are the simple steps:

1. Identify your Passions, Fears and Problems. Write down a list of ten items for each.

2. Take money out of the picture. Just write down the first 10 Passionss, Fears and Problems that comes in to your mind.

3. From the list of 30, narrow it down to 10 potential markets.

4. Perform Keyword Research for the top 10 potential markets using Market Samurai.

In doing keyword research, it’s all about getting to the first page of the Google Search Results. And the higher the number of people searching for these keywords and the higher your website rank on Google for these keywords, the bigger the opportunity is.

There are several ways and tools that can be used to perform keyword research for FREE. But Market Samurai can make the process easier and cut down the work and time significantly. So instead of spending days doing keyword research, you can just spend a few hours in a coffee shop in doing keyword research with Market Samurai. So go ahead and download a FREE Trial version to see what I mean.

Here’s a quick video from Patt Flynn on doing Keyword Research using Market Samurai.

I hope this quick guide makes niche selection for your blog a lot less painful.

Drop me a message if you have any questions.

Cheers! icon smile What do I blog about?

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A few days ago, I was able to speak in the 9th Philippine blogging summit at the University of the Philippines College of Law. I talked about blogging and why it’s an effective marketing tool for businesses. Check it out. Read More


There is one common question that SME’s and Start Up Entrepreneurs ask me about Internet Marketing is: “What is the cheapest yet effective way to Market our product and company online?” And my answer to them: “Brand Advocate Marketing!”.

Check out this video to find out what Brand Advocate Marketing is and who do businesses need to engage Brand Advocates.


I’m on “Daddy Duty” today and Sabrina kept on insisting in joining me in front of the Camera. Enjoy! icon smile 4 Reasons Why Businesses Need to Engage Brand Advocates

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30 Jul 2014 0 comments | Posted by Ben Francia Entrepreneurship

It’s important to hear out what your customers want. But it is most important to provide them an even better solution to their problem before they even realize the problem.

Innovative is one trait great brands and entrepreneurs have in common. They are not just looking to provide the next best thing, they want to deliver a product or service that customers will eventually demand and need. Innovation means creating something very useful and offering better methods.

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Why Blogging Is Good For Your Business?

28 Jul 2014 0 comments | Posted by Ben Francia Blogging

People go online to search for information. Whether they are looking for a review or some contact info, chances are they might be looking at what your business can offer them.

Your customers are online, so it is just natural that you go online too. Build your presence online and provide them with what they need. Soon, you’ll realize how your business will benefit from blogging.

In case you’re still not convinced that blogging is good for your business, here are some more proofs on why you need to start blogging.


It’s natural to make mistakes, especially when you are aiming for something. Reaching our goals won’t be an easy task, but it can be done. You have today to do it.

Most people are afraid they will fail. But you shouldn’t, this is when you learn and become better. Failure only means you are willing to try to do something. The good thing is you have today to make a difference and be better.

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 Social Media Etiquette: THINK Before You Post

Nobody can deny how information easily breezes through these days, especially with the help of social media outlets. According to statistics, more than 30 billion pieces of content are shared each month in Facebook alone. Content varies from web links, news stories, photos, posts, and more.

It’s so easy to share content with just a click of a button. Like or share it on Facebook and your friends have instant access to it. At times, what we retweet will even trend. Sharing has never been so easy. But we also need to be responsible on what we share online. Will it benefit our friends and followers? Or do we just want to simply “vent out” and express our thoughts and feelings?

Most people are not aware that there is some appropriate to what we share online, social media etiquette as I call it. Basically, we need to think before we post. Here are some questions you need to ask before posting online:

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Most of the time, we don’t get the exact results we want or expect. At times, we make mistakes and ruin everything we planned. There are also days when nothing seems to be going your way. Times like these, just don’t give up.

Giving up is the easier approach. But it won’t make anything better. You won’t achieve anything by giving up. But when you try again and create better solutions, you get closer to your goals. Anything is possible; it’s all about discovering new and better ways to do things.

Read More


6 Tips To Avoid Blogging Burnout

23 July 2014

Most people forget that blogging is an avenue to share knowledge and information when they see it more of a task. When bloggers start seeing it as a task or work, they may feel uninspired to blog. Also, some bloggers may feel blogging burnout trying to come up with topics to discuss. In order to [...]

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Write Your Own Success Story

23 July 2014

There is no assurance an entrepreneur will succeed. The only things he can do are plan ahead and do his best. Hopefully, these are enough to succeed. But all entrepreneurs know that having a solid plan and following it through with hard work is the only way to succeed. Another thing to remember is to [...]

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Don’t Busy Your Failures. Let Them Inspire You

22 July 2014

We win some and lose some—That’s how it goes when it comes to challenges. We don’t always get out of a situation victorious, other times we also fail. The only good thing about failing is that we can get back out there and try it again. We can improve. We can be better the next [...]

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Life Begins At The End Of Your Comfort Zone

21 July 2014

A lot of people gain comfort over following a ritual or schedule. For them, it is important to know what to expect. They often resist any kind of change. In order to succeed, we need to improve our strategies and develop certain skills. Improvement only happens when we change something. We need to do more [...]

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Imagine It, Achieve It; Dream It, Become It!

18 July 2014

Most successful people once dreamed and imagined about their life and careers. The power of their determination and motivation led to their success. What’s your dream? In order for you to succeed, you must dream and imagine it first. That’s where it all starts. It’s just like what the quote above says, “If you can [...]

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