Marketing Insight Wednesday: The Average Facebook User Spends 7 hours/Month on Facebook

A little tip, folks.

When you’re on Facebook, rubbing elbows with your audience and providing them with the answers, solutions and value they deserve, be a little thankful they’re there. After all, the average Facebook user spends ’round 7 hours in the big blue social network – that’s 7 hours of potential lead generation, relationship building and value-providing in a month.

Make the best out of it – not everyone has THAT much time online.

The Digital Influencer Marketing Summit – Cebu 2012

Generate Awareness and Interest about your Brand or Advocacy.

Work with Digital Influencers and Brand Ambassadors to spread your message.

Develop activities and advocacies that will take your brand image to a higher level.

The Digital Influencer Marketing Summit – Cebu 2012

Learn from the experts who are Digital Influencers in their own fields.


9:30 – 10:30 Registration

10:30 – 11:30 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists: Kevin Ray Chua and Rabsin De La Cruz)

With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.

10:30 – 11:15 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results

(Speaker: Ruben Licera Jr. and panelist: Tof Salcedo)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

11:15- 11:45 Keynote – Sponsor Talk (We are currently looking for sponsors.)

11:45 – Raffle

12:00 – 1:00 BREAK

1:00 – 2:00 Blogging and Social Media Influence in the 2013 Elections
(Speaker: Janette Toral)

With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.

We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.

2:30 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and Richard Eldridge, Lenddo)

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

3:30 – 4:00 The Influencer Transformation
(Speakers / Panel: Ben Francia and Khoa Bui)

From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4:00 – 4:30 E-Commerce, Data Privacy, Cybercrime Laws: What Every Digital Influencer Needs to Know

With the E-Commerce Law of 2000, Data Privacy Act of 2012, and Cybercrime Prevention Act of 2012 (currently on TRO), new opportunities and challenges are to be hurdled in the social media. In this session, participants will be brief on what digital influencers need to know about these regulations and the responsibilities that we need to keep in mind.

4: 30 Introducing the Digital Influencers Community / RAFFLE


Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only.

Those who will sign-up and pay on or before October 31, 2012 only need to pay a fee of five hundred pesos (P500).

It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Discover insights in working with Digital Influencers and Brand Ambassadors

Or be empowered to become Digital Influencers and Brand Advocates in your Industry.

Be there

The Digital Influencer Marketing Summit – Cebu 2012
November 24, 2012 – SM City Cebu Conference A & B
9:30 am until 5:00 pm

Sign Up NOW!

How to do Keyword Research and Register Your Domain Name with a GoDaddy Promo Code

When I’m all set to try something new out in the Internet, I always do three things. These are:

1. Keyword Research
2. Buy a Domain Name
3. Make sure I use one of GoDaddy’s Promo codes

While the first step takes more time, the last two are pretty easy. Of course, keyword research is for you to get a reasonable amount of traffic from the search engines, so chances are domain names based off of broad keywords might’ve been taken already. And you also have to make sure that this domain name is very relevant to the way you market your business.

In any case, here’s a little video I made about the entire process. Check it out:

Make It Happen Mondays: If Plan A didn’t work, The alphabet has 25 more letters. Stay Cool!

Ever had that special day where everything was going ridiculously wrong that you almost thought it was a dream (nightmare)?

Everyone’s got their own “worst day of your life”, but they have the choice to believe that, while one plan/strategy/technique didn’t work, there are a helluva lot of mechanisms that you can use. Here’s a little tip, if something didn’t work – think outside the box and get creative in thinking up of a solution.

“I didn’t fail ten thousand times. I successfully eliminated, ten thousand times, materials and combinations which wouldn’t work.”

– Thomas Edison

Let me know what you think in the comments section.

Blogging Gets You More Business

So it’s a given fact that Google loves blogs. This is because blogs are made not by corporations or businesses, rather, people Real, live actual people who blog out of passion or maybe even boredom. And people are bound to trust other people – not just legal entities like corporations.

But the point is that you should blog more because people are inclined to share your stuff if and when you keep providing them value. That, plus the search engine spiders love to munch on fresh, new content and index them for the Big G (Google).

Think about it.

You answer their questions, address their needs and solve their problems 2 or 3 times a week – who wouldn’t be a happy reader/subscriber? That, plus a high pull on search engine rankings grants you the traffic you need to sustain a business AND a higher chance to convert.

I’ll be Speaking at the Digital Influencer Marketing Summit Cebu 2012

Hey, folks. Following my recently concluded workshop, I’d like to invite you all to Cebu!

That’s right, the land of the world’s best lechon (roasted pig) is where I’m going to speak for the Digital Influencers Marketing Summit – Cebu. this November 24, 2012 at the SM City Cebu – and quite frankly, I’m very excited to meet new people, learn new things and, most of all, get to share what I’ve learned after a decade of my Internet career.

Here are a few things you could expect from the Digital Influencers Marketing Summit in Cebu:

1. Topics on getting your brand or business known online. You can get the best insights, learning and strategies of getting your brand or business online. Learn how to make your audience define what your business or brand is online, You want to be a digital influencer someday? No problem! Just make sure you attend this summit and influencers from across the Philippines will show you how.

2. Awesome speakers that are authorities in their respective industries and niches. Who is better to speak about being known as a digital influencer and having an awesome Internet presence than those who are bona fide digital infleuncers themselves? Again, these people are experienced in their respective fields and have earned their right to be called influencer.

3. New ways you can learn to be a digital influencer in your own right. Besides learning new strategies and from the experts themselves, the Summit allows you to communicate and share ideas with other aspiring digital influencers and brand advocates.

4. Lots and lots of people who are interested in the Internet marketing field – potential clients! Regardless whether you’re a business man looking to get more clients online, offline or a blogger who’s trying to earn money while writing for his passion, being in the Summit is a must! Think of the all the networking potential!

5. Bloggers, Internet marketers, etc. Again, an exchange of ideas with people who know a thing or two about their respective industry is always a good thing.

Also, lest I forget the world’s best lechon?

I’ve tried it before, but hey, it doesn’t hurt to try it again. Click through this link to learn more and reserve your seats to the Digital Influencers Marketing Summit in Cebu.

See ya’ll there!

Make It Happen Mondays: Challenge and Change

Change and Challenges

You know, one thing that gave me lots of traction in terms of traffic and engagement in my online presence is the use of video.
And to think I used to pull the “I’m too busy” card when I’m compelled to making one.

I never really liked being in front of a camera nor did I want to think about the time I spend just making voice overs and slides.

And now, here I am with reduced bounce rates on my blog and increased search engine rankings all because of the thing that I used to think challenged me most.

That’s the lesson this graphic wants to portray. Unless you get the heck out of your comfort zone, you’re never going to change the current situation you’re in.

What’s that thing that challenges you most? Let me know in the comments section below!

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