Marketing Insights Wednesday: On Facebook Auto Posting

A little backgrounder: A year ago, it was found out that people who use 3rd party post scheduling systems have their posts get lesser impressions in the Facebook news feeds.

Now, with Facebook’s new scheduling system, I’m not sure if the same is true. But hey, according to statistics…

facebook autoposting

This little graphic shows us the value of actually logging in our Facebook accounts and checking out our respective pages. Besides getting Facebook to realize that we are posting real-time (must be the algorithm or something), this is so we can make sure that we answer our target audience’s recently posted comments and questions.

I mean, I have to speak for myself, I’m a very busy man. And for me to check on my Facebook can be a drag sometimes. But this is why I check my Facebook on my most engaged hours – because it’s important and so I can get my recent post out there for maximum potential exposure.

Make It Happen Mondays: I Am Who I Am Because of the Choices I made Yesterday

I am who I am today because of the choices I made yesterday

There’s always some rich guy out there who has some rags-to-riches story to share. There’s also some fitness nut out there who used to be a morbidly obese shut in. And there’s also someone who’s very happy out traveling the world with the person he/she love who used to be a hopeless romantic.

At the end of the day, “fate” can never be an excuse for you to not pursue your dreams, goals – whatever it is that you want. Rather, it’s the choices you make that make all the difference in your life.

So choose well so when you look back, you’ll be glad you made that choice.

Customer Empathy: Going Beyond Just Knowing Your Customers

It makes sense for businesses to get to know their target audience. The demographics is literally a basic thing. It’s another thing, however, to get up-close and personal with them.

It’s like the difference between just “knowing” who your target audience is and “understanding and empathizing with your target audience”.

What is their biggest problems? Their most daunting issues? Their motion-stopping challenges? Why are they experiencing these? These are thing things you must answer when you’re empathizing with your customers.

In this video, I’ll show you what it means to really get into that personal level with your audience and ultimately earn their trust.

 

PS:

This short video was inspired by the Customer Empathy Module during the Digital Marketing Project Planning Workshop that I attended with other DigitalFilipino Members Last Dec. 3-5, 2012. :)

The Greatest Pleasure in Life is Doing What People Say You Can Not Do

sow them you can

The Greatest Pleasure in Life is Doing What People Say You Can Not Do

It’s a fact, folks.

There will be people that will come into your life that will tell you about the stuff you CAN’T do. Thing is, it’ll always be up to us whether we listen to them or not.

A little something off the movie “The pursuit of happiness”:

“Don’t you ever let somebody tell you you can’t do it. You got a dream, you gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.”

And when you do protect that dream and you’re able to live it, it feels better than having to actually slap someone who doesn’t believe in you right in the face.