A brand is not just a mere logo or a product; it is how we represent ourselves to our target customers. It is also how we want to be known.
There are a lot of brands today but there is always one that would dominate a certain industry. You would know branding is effective when you associate the product with the brand. What’s the first thing that pops in your head when we talk about technology, soda, and cereal? More importantly, “Your culture is your brand,” as Tony Hsieh put it.Read More›