This is probably the first question that kept me thinking for days when I decided to start a new blog. And every business new to blogging has the same question.
What do I blog about?
I wrote a separate article about “Customer Empathy” earlier. This exercise will guide you get in to the shoes of your customers and “empathize” with them on a more personal level. Although there’s big business value in going through it, I must say that most people who tried it out really had a hard time going through the exercise.
So I’m publishing this short blog post to in a way simplify this process and get us out of that “Analysis Paralysis” of identifying the niche for our blog. And here I will show you a quick 5 step process in identifying your niche.
This post was inspired by the teachings of Pat Flynn of SmartPassiveIncome.com who influenced me in so many ways in creating success in my online business.
So here are the simple steps:
1. Identify your Passions, Fears and Problems. Write down a list of ten items for each.
2. Take money out of the picture. Just write down the first 10 Passionss, Fears and Problems that comes in to your mind.
3. From the list of 30, narrow it down to 10 potential markets.
4. Perform Keyword Research for the top 10 potential markets using Market Samurai.
In doing keyword research, it’s all about getting to the first page of the Google Search Results. And the higher the number of people searching for these keywords and the higher your website rank on Google for these keywords, the bigger the opportunity is.
There are several ways and tools that can be used to perform keyword research for FREE. But Market Samurai can make the process easier and cut down the work and time significantly. So instead of spending days doing keyword research, you can just spend a few hours in a coffee shop in doing keyword research with Market Samurai. So go ahead and download a FREE Trial version to see what I mean.
Here’s a quick video from Patt Flynn on doing Keyword Research using Market Samurai.
I hope this quick guide makes niche selection for your blog a lot less painful.
Drop me a message if you have any questions.