5 WordPress Tips For Beginners

wordpress tips for beginners
One of the easiest ways to market your brand is by blogging. A helpful tool to use is WordPress. The good news is you don’t need to be a genius to work with it.

Now you’re excited about the possibilities WordPress can offer, let me give you some tips on fully-utilizing your WordPress-based blog.

  1. Aim for a neat sidebar –The last thing you need on your website is clutter, starting in the sidebar. Avoid stuffing your sidebar with your ads, your social media icons, links to your most recent tweets, and so on. Just place the essential widgets that would actually help your business or cause. Adjust what appears on your sidebar in Appearance & Widgets. When deciding on what should be on your sidebar, ask yourself these questions: Will it add people to my list? Will this put money in my bank account? Will my readers take an action I’d like them to take? If the answer to any of these questions is no, then it has no place in your sidebar.
  2. Search the media library with ease –You need to take advantage of your media library. Start by organizing it so you can search for what you need quick. Have an integrated folder where you can easily search any media file you need. Put all your media files into one folder and search by name. How? Simply go to Settings & Media and uncheck the button next to “Organize my uploads into month- and year-based folders.”
  3. Better hits with better titles and descriptions –This is very important because when you share a post or your page on Facebook and other social media sites, they pick up the page title and description. And when readers search your site in search engines, it is the title and description that would be the factor they consider on whether to visit your page. The descriptions are for your readers. Don’t try to tweaking them to cater to search engines. Make them interesting and enticing and create a strong call to action.
  4. Work your images –I’m not saying having more images or animated ones. Instead, add an alternate text and title in your images.
    • The title tag is the text that appears when someone hovers over that image.
    • Meanwhile, the alternate text is what they’ll see in place of your image if it’s unavailable.
    • Remember, the texts need to make sense and are accurate. They need to describe what the image in your content. Be clear on how you describe it and don’t just randomly stuff keywords.
  5. Footer –Don’t forget the footer. This is where you can place a copyright message and information about who owns your website. Your readers will scroll down to the footer to see information about the site, so give them that and keep engaging them.

From the sidebar to the footer, there are lots you can do to have a great blog not just in the search engines’ perspective, but also for your readers’ convenience and reading pleasure. Start customizing your blog with these beginners tips!

Think Like A Customer

Image from Hubspot

Image from Hubspot

The best way to know what our customers want and need is to put ourselves in their shoes.

If we want to better serve our customers, we need to be like them. We can only understand them if we put ourselves in their place. It’s just like what Paul Gillin said, “Think like a customer.” We need to see what they see, feel what they feel, and think what they think. This is how we find out if we are offering products and information that are useful to them.

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Challenge The Status Quo

Challenge the status quo

Never settle. –This should be our mantra when it comes to our goals. We need to continuously challenge ourselves to grow and improve.

When we set for goals, we need to do everything in our power to reach for them. And once we have accomplished that, we need to set new goals. This will lead us closer to our big purpose.

We can aim for bigger goals and create more opportunities. The important thing to remember is to never settle and to challenge the status quo!

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5 Productivity Tips For Busy Entrepreneurs

 

Lately, it feels like time just flies. One minute you’re starting your day, next thing you know, it’s already three o’clock in the afternoon and the day is about to end. It seems like time is a luxury we can’t afford to lose. So we as entrepreneurs, need to use it wisely.

I found a great infographics from visual.ly showing how “incredibly busy people” can become more productive.

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Don’t Make Excuses, Make Changes

If you want to do something in your life, you have to do something. You need to take action and make it happen. Enough of the excuses and just make some changes!

There is no subtle way to say it. We can only say it as honestly as possible. Nobody achieves anything by just sitting down and waiting for things to come. We need to get up and work for it. Think of the inspiring leaders you look up to. They didn’t wait for the opportunities to come to them. They created opportunities in order to become successful.

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Capture And Share Some Moments

Image from Hubspot

Image from Hubspot

Valuable content is not limited to articles and images. They can also be in the form of videos. Our readers and followers don’t just want information; they also want content that would connect us to them.

This is why companies and brands have blogs that help humanize them. People want candid moments to relate to you. The best way to show them is by capturing these moments and just sharing them. Steve Garfield said, “You’ve probably got a device on you that can shoot decent video, so what’s stopping you? Capture and share some moments.”

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Invent New Ideas, Not New Rules

Image from Hubspot

Image from Hubspot

“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing.

Digital marketing is known to have trends. Five years ago, the strategy is different.  Search engines continue to enhance their algorithms to create better search results. Hence, digital marketers must keep up and create new ways of marketing their websites. But this is not just for the benefit of search engines. We also need to think about the end users, the readers, and the followers. They are the ones who need the information. In order to spark their interest and entice them, we need to come up with new ideas.  According to Dan Heath, “You want to invent new ideas, not new rules.”

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Step Out Of Your Comfort Zone

Step out of your comfort zone

Sometimes, we get stuck to the familiar and what we are used to that we become afraid of any changes. We become comfortable that we never want anything else.

But this shouldn’t be the case. We need to challenge ourselves, discover new things, and step out of our comfort zone! After all, it is the only way to move forward.

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Be Open To Adapt And Reinvent For Your Customers

Image from Hubspot

Image from Hubspot

Sometimes, technology doesn’t just help make our lives easier, they also reinvents how we live. Mobile phones have evolved from simple telecommunication tools to essentials in our businesses.

Today, companies invest in websites, blogs, and different social media, not just to market, but also to know their customers more. Through these mediums, companies are more accessible to their customers. With the popularity of smartphones, companies need to amp how they communicate with their clients. Rich Miner said, “Smartphones are reinventing the connection between companies and their customers.”

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The Power Of Word Of Mouth

Image from Hubspot

Image from Hubspot

Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online.

In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a free space where anyone can almost say anything. Information is so available, that it can be hard for us to judge whether a piece of information is reliable or not.

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