Why Blogging Is Good For Your Business?

People go online to search for information. Whether they are looking for a review or some contact info, chances are they might be looking at what your business can offer them.

Your customers are online, so it is just natural that you go online too. Build your presence online and provide them with what they need. Soon, you’ll realize how your business will benefit from blogging.

In case you’re still not convinced that blogging is good for your business, here are some more proofs on why you need to start blogging.

6 Tips To Avoid Blogging Burnout

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Most people forget that blogging is an avenue to share knowledge and information when they see it more of a task. When bloggers start seeing it as a task or work, they may feel uninspired to blog. Also, some bloggers may feel blogging burnout trying to come up with topics to discuss.

In order to avoid blogging burnout, here are a few tips you can consider:

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Top 5 Tips To Grow Your Company’s Blog

Blogs are the humanize brands. It’s a way companies can show their personal side to their customers. Of course you want to provide valuable content and don’t just post everything and anything in the blog.

Here are the top 5 tips to grow your company’s blog.

  1. Write blog posts for your readers not for Google – Remember, you are writing for human readers and not for the search engines. So don’t just flood your company’s blog with content packed with keywords. Produce great content that your readers will love and they will naturally share it, giving you a search engine optimization benefit. Think of your target readers first.
  2. Publish content designed to create actions – Create great content that your readers will love to read and ask them to take action. For example, ask them to subscribe to a mailing list, so they can be updated each time you post new content. In order to have a successful company blog, you also need high conversion rate. Build in an actionable request into your content to ensure conversion.
  3. Make your blog easy to read – The design and layout of your website will help readers decide if they want to stick around your blog and read the rest of your post. If it’s hard to navigate, they won’t spend time on it. You need to make sure your blog’s layout is clean, responsive, and easy to navigate.
  4. Expand your audience through syndication and social media – The only way to gain new readers is by introducing more people to your blog. You need to find people who will be interested in your blog. The first place to look at is in social media. You need to establish presence in several social media channels. Share all your blog posts on social media to drive in more people to your blog. Google+, Facebook, Twitter, Pinterest, and LinkedIn are all good social media outlets to start sharing your content on. Another way is by syndicating your content across larger sites that are in the same industry.
  5. Make your content easy to share – Make sure your readers can easy share your content with social sharing options. People like to share content that is useful.

Use these tips to grow your company blog’s readership as well as provide your target readers with great content and experience. Publish your blog with your target audience in mind and they will continue to come back for more and share your content.

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5 Guest Posting Strategies

Blogging is all about content—Yes, we have established that already. But you also need to spread your content all over the internet to really make the most of your content. One way to do this is by submitting guest posts to blogs that are relevant to your industry.

But this isn’t as easy as you think. You need to get approved before your guest post gets published. To do this, you will need to do some work.

  1. Know your targets – Take time to know what are the popular blogs in your chosen industry.  You can either target the large blogs with broader focus or reach out to the smaller blogs with a narrow focus.
  2. Do your research – In any business, you need to do some research before taking actions. Once you have defined your targets, you need to research the kind of posts they publish and how they publish them. Are they into reviews, “how-to’”, or industry updates? Then, take note of how they publish their content. Do they prefer short and concise content or do they go for long and research-heavy posts?
  3. Reach out – When you have done your research, it’s time to reach out and do some leg work. Don’t just send emails to “contact@…” or “info@…”, find the actual email of the editor. One way to do this is by using the tool, Rapportive.
  4. Write something post-worthy – Simply put; write something really good the blogger would want to post it. So take note that the post needs to fit the overall voice of the blog. If the blogs send you rules and best practices for guest posting, it’s best to stick to these rules.
  5. Follow up – It’s better to connect and create good relationships with these bloggers. Also, why stop in guest posting once when you can become a regular contributor? The best practice is to follow up and thank them for letting you be a guest blogger. In the future, you may also want to offer your services specially if your post gained popularity.

Do you have other guest blogging practices you want to share? Let me know on the comments section below. Happy guest blogging!

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Common Blogging Sins To Avoid

Blogging is all about putting relevant content online. Often times, companies become so aggressive with blogging they don’t notice they are already committing some blogging sins in the process. It’s best to learn about these things and how to avoid them in order to inspire readers to stay on your blog.

  • Think Visual – It only takes five seconds to inspire your audience to stay and read through your blog. Your color schemes and layout won’t matter in your blog is cluttered and unsightly. You don’t need to be a graphic designer to attract readers and future followers. All you need to do is make sure the color scheme reflects your blogging goals and target audience and easy to read. If you are not sure about the aesthetics, you can follow a blog that inspires you and use it as your peg.
  • Reader relevance – You must only publish quality content. Avoid posting copies about everything and anything. Choose which articles you will publish. It’s best to choose copies that are relevant to your readers and will engage them.
  • Know your audience – You are writing for your audience, always remember that. So it is best to know whom your audiences are and what they want to ensure you successfully reach them. Valuable and relatable content is what will separate your blog from others. Moreover, you will gain more followers.

There is no exact science in blogging. You would still go through some trial and error. But having a successful blog is very much possible. Assess your blog’s content and see if you have committed any of these blogging sins.

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9 Handy Tips To Blog Better

Who doesn’t want to have the best blog in the internet? You’d be crazy not to want that. But there’s the question of how? Where do you start? What do you need to do to achieve that? Well, IT Pro Portal shared some handy tips to help make your blog more successful.

  1. Boost visibility with your keywords – Include keywords in your headlines, even proper names. This may mean using passive voice at times, but this could really boost blog traffic.
  2. More after the jump – How much text should there be in RSS feeds? There a number of opinions on the matter but you may want to follow this: Offer anything that you can read in the front page of your blog without clicking the “more” link in your feed.
  3. Cite your sources, always – This really is a no-brainer. Just out of respect, let your readers know if the idea is inspired by a previous blogger or if you don’t own the photo you’re posting. Also, there is also blog karma.
  4. Post early and often – Content is always good. This lets your readers tune in to what information you will be sharing next. So just get unto the habit of posting as often as you can.
  5. Draw them in with visuals – Images and photos draw in readers. It sparks their interest, plain and simple. So always include some visual aspects.
  6. More, more, more – Aside from photos, why not share videos. You can easily embed a YouTube video. Don’t just rely on texts, liven things up with photos and videos.
  7. Ask questions – It opens up discussions among followers as well as prompts engagement.
  8. Tags foster browsing – Always include tags on your posts. This lets users search within your site and will help in increasing traffic.
  9. Flaunt your opinions – “Columns expressing strong opinions are a great way to develop voice and authority for your blog while generating feedback.”

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6 Rules To Woo Your Customers With Your Business Blog

Blogging can often come as a challenge for many of us, and writing a business blog is no exception. The goal is to make your readers fall in love with your company through your blog. This may seem daunting but it can be done. Entrepreneur.com shares some rules to win more business with your blog.

Rule #1: Stop spreading sales messages – Be specific in who you are writing for. Your readers won’t pay attention to your sales messages. They are more interested to know what’s in it for them. “To gain business with your blog you should stop thinking like a salesman and start acting like your reader’s mentor. A salesman wonders how to get his next sale. A mentor cares about his students. He wants to help them get ahead and live a more fulfilled life.” When you start providing relevant information, you also gain authority and trust. Once you have both, you will win new customers. You’ll eventually see that the less you pitch on your blog, the more sales you will gain.

Rule #2: Get rid of a corporate tone – You need to be personal in order to engage with your customers. Nobody really wants to talk to somebody who sounds like a robot.

According to Entrepreneur.com, “This is how you get rid of a dull corporate tone:

  • Scrap gobbledygook like cutting-edge, world-class, and customer service excellence. You don’t really use those words when you talk, do you?
  • Slaughter the passive voice. Rather than write Your email will be answered(passive), write: We’ll answer your email within 24 hours (active).
  • Kill long paragraphs and dense blocks of text. To enter a conversation you need to give your reader time to breathe – that’s what white space is for.
  • Use contractions like they’llhe’s, and we’re, because they’re more informal.”

Rule #3: Compose deliciously seductive headlines – You need to provide headlines that will attract and tempt your readers to click through your posts. In order to do this, you can use sensory or emotional words. Numbers are also good because “they stop wandering eyes in social media streams.” You can practice creating seductive headlines or study the headlines of popular blogs to help your blog gain more readers and more customers.

Rule #4: Create enticing opening paragraphs – Aside from attracting readers starting from your blog post’s headline, you need to follow through in the opening paragraph as well. You must be able to entice your readers to read your post. Entrepreneur.com shares a simple 3-step formula:

  1. Empathize with your reader and let them know they are not the only one struggling with a specific challenge
  2. Let your reader know that your advice will improve his life
  3. Reassure your reader that your tips are easy and simple, that they can do it too.

Rule #5: Write inspirational conclusions – The best way to leave a mark on your readers’ heart is to be memorable. You need to inspire and encourage them. When we talk, or in this case, write, from the heart, people listen more. They would sense our good intentions more. And what better way to end a copy than with an inspiring message? Encourage them to practice or apply the solution or information you just offered.

Rule #6: Create an email list – Emails can help build a connection with your readers, and you can offer them to go back to your blog and read more. A simple reminder can go a long way for your business.

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Building your business won’t be a walk in the park, but hard work will pay off. Remember to be persistent and be open for improvements. Soon, you will succeed.

4 Easy Steps To Clean Your WordPress Blog

Spring is upon us, and what better way to kick it off with a little Spring-cleaning. Yes, that means cleaning your WordPress blog too! Just a little sprucing up to make sure your blog functions well all throughout the year.

Here are some easy steps to clean your WordPress blog:

  1. Unload your unused widgets – Don’t overstuff your sidebar or widget area, especially if you don’t really need those additional widgets. Look at your sidebar at the perspective of a first-time visitor and see which widgets are essential and which ones will you least likely click. Then remove widgets that don’t serve clear navigational or visual purpose.
  2. Declutter your social sharing buttons – Social sharing buttons are great to help readers spread your content across multiple social media sites. But displaying every single sharing button can also be visually distracting. Instead, think about your buttons’ lineup. And consider which ones you will really need and the social media platforms you want to take advantage of. If you’re a personal blogger, do you need to be that active in LinkedIn? Also, of you write long posts, will it suit well in Tumblr? Try to limit it to the top three or four places where your content is most likely to be shared.
  3. Finish off old drafts – Do you have a lot of unfinished drafts or notes? Well, it’s about time to make them public. Complete those unfinished drafts you’ve forgotten about, or even combine materials from several drafts into one post.
  4. Sort out your tags – In your dashboard, look at the tags column of all your posts and see if all your posts have tags. Meanwhile, if any posts have more than 15 tags, then remove some of the tags. Also, if you see posts that have similar topics but are tagged differently, then edit them to have consistency. This can help readers find related content quickly.

Now, all you have to do is enjoy your cleaner and clutter-free blog! Do have your own spring-cleaning process? Tell me about it and share it on the comments below!

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10 Common Blog Writing Mistakes

Blogging is a great tool to gain more customers for any business. It is also a great platform to engage with your followers. But have you ever thought about your blog-writing mistakes?

Yes, you do the usual grammar check. But what else should we watch out for when blogging?

Here’s an infographic showing the 10 common blog-writing mistakes. Get ready to edit!

 

Ten Common Blog Writing Mistakes

Explore more infographics like this one on the web’s largest information design community – Visually.

 

One-Sentence Tips For Bloggers

One-Sentence Tips For BloggersThe blogging world is a vast community. There are tips after tips on how to blog better and how to capture your readers’ attention online. But let’s avoid the hassle of sifting through more than a hundred thousand tips. Jeff Bulas compiled the tips into one great list, organizing them into several categories such as: structure and composition, search engine optimization, tech stuff, layout, and more.

Let me share 14 of my favorite tips from the list!

  1. Blog posts can be informational or editorial, detailed or high-level summaries, but not all of the above at the same time.
  2. To get comments, don’t tell the whole story and end with a question or two.
  3. Google wants to give highest search visibility to content that is authoritative, relevant, useful, readable and shareable.
  4. Use WordPress unless you have very good reasons not to.
  5. Don’t force visitors to log in to leave a comment.
  1. Blog search, categories, recent posts and the blog archive are essential sidebar components.
  2. The blog header should convey some idea of what the blog is about, who it’s written for, and why those people should read it.
  3. Essay form is effective for business blogging, but a great story is even better.
  4. When you borrow an idea or gain inspiration from it, give credit (and a link) to the source.
  5. Rather than fretting about hitting a particular word count, say what you have to say and then stop creating.
  6. Community building takes far more time than writing.
  7. Responding to comments lets commenters and other readers know you care, which builds loyalty.
  8. The best way to improve is to read bloggers you admire.
  9. Be willing to (thoughtfully) violate every one of these tips, because in blogging there are no rules.

Jeff Bulas has 50 one-sentence tips for blogging. View them all here.

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