A Freelancer’s Journey To Becoming An Entrepreneur

Being a freelancer is a common occupation these days. It’s not a bad thing; it is actually a great way to earn. Recently, I shared my journey from a freelance web developer to having my own business in PeepCon. Not everyone knows the real story on how I transitioned from someone who just accepts freelance work into getting leads and building a business.

Freelancer-to-Entrepreneur

What’s the difference between a freelancer and an entrepreneur? First off, a freelancer gets paid for his/her work. Freelancers charge by the hour or by the project. Meanwhile, an entrepreneur uses money to build a bigger business. Entrepreneurs make money even when they are sleeping.

The transition is far from complete. I am still learning until now the ins and outs of being an entrepreneur. But if you are interested in turning your freelance work into a legitimate business then let me share some tips.

  • Operate as a business – Operate as a legal, registered business. Register as a company and be treated as a legitimate business.
  • Set up your business processes – Come up with a documented process for the entire business. It can be a basic list of what to do or what not to do.
  • Hire your assets – Look for people who can be assets in the company and not just employees. Hire people who can increase the average value and efficiency of your organization. This will have a more long-term effect compared to hiring people who can simply get the job done.
  • Establish your presence – Be out there and be visible. Also, be consistent with providing value and engaging with your audience.
  • Network like crazy – Be friends with people. Take away the agenda.
  • Become a student and a teacher – Seek out to learn both offline and online. Remember to help out and contribute to the community.

“If you’re an entrepreneur, don’t hire yourself. Build a business that works, that thrives with or without you. It might not be good for your ego, but it will be good for your bank account.” – Seth Godin

 

Pilot Meet-up of the Digital Entrepreneurs Manila

Part of my goals is to empower businesses and individuals to create success in the Internet, one way I am doing that is by participating in speaking engagements and hosting webinars on digital marketing. Now, I am hosting a meet-up where digital entrepreneurs and everyone interested in digital marketing can be with like-minded people and at the same time, share their expertise in digital entrepreneurship.

The pilot meet-up of the Digital Entrepreneurs Manila will be on Tuesday, April 7,2015, 7:00 PM to 9:00 PM at the pool bar of Best Western Plus Antel Hotel. To RSVP, simply go to http://www.meetup.com/Digital-Entrepreneurs-Manila/events/221385677/.

Launch Meet-up of Digital Entrepreneurs Manila

The objectives of this meet-up are:

  • Provide a venue to learn (and teach) Digital Marketing
  • For Digital Marketing practitioners to learn how to turn their expertise in to a profitable enterprise. (entrepreneurship)
  • Network with “like minded” people
  • Have fun, drink, and meet new (and old) friends!

Everyone is invited specially those who are interested in Digital Marketing and Entrepreneurship, Seasoned Entrepreneurs and Entrepreneur Wannabees, Digital Marketing Professionals (Strategists, Social Media Specialists, SEO’s, Bloggers, Web Designers & Developers), Traditional Business Owners, Start-up Founders, and College Students.

 

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You Can’t Beat People In Social Media, Join Them Instead

 

Image from sowhatsocial.com

Image from sowhatsocial.com

The only way you can connect to your audience is by going to them. You need to find where they are hanging out and engage them there.

You can’t wait for your target customers to come to you; you have to go to them. It’s the same case in digital marketing and social media. Find your target customer where they hang out, find out what they like and hate, and just engage with them. You can thank them for their support and handle negative situations.

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Building A Successful Brand By Building Authentic Relationships With People

Successful brands are based on good relationships with people. That is simply the best way to do business. We are not just talking about your customers, but also with your peers.

Of course there will be the other details like profit, but nothing is as important as the relationships you build. It’s just like what Ryan Holmes said, “Building a successful brand isn’t just about ROI; it’s also about authentic relationships with people.”

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Content Marketing Is Showing The World That You Are A Rock Star

Image from toprankblog.com

Image from toprankblog.com

Internet marketing, content marketing, and social media marketing—these terms may be confusing but all you really need to know is the difference of traditional marketing and what we do online.

Robert Rose got it right. He said, “Marketing is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” Telling people about your product or brand is not enough. You need to show them its benefits and advantages. That is the only way you can convince your target market that they need your product.

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A Company’s Website Is Key To Their Entire Business

Image from Creatage

Image from Creatage

Establishing a strong online presence is just as important as reaching your target sales and marketing in your community—That’s the rule in business nowadays. It’s not enough you’re marketing your business offline.

Things are changing; you can’t practice all the old-school marketing in a new age. Today, your target customers are searching for your business online and if they can’t find you there, then it’s likely they will go to your competitors. According to Marcus Sheridan, “ In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”

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Marketing Is A Contest For People’s Attention

Image from Creatage

Image from Creatage

When the word marketing is mentioned, some people link it with promotions and sales. But it is so much more than those concepts. Marketing is about capturing your target audience’s attention long enough for them to listen to what you are saying.

Seth Godin explained it better. He said, “Marketing is a contest for people’s attention.” All companies do marketing, but not everyone succeeds. Some do it better than others while there are those who at times feel clueless on what they are doing. First thing you need to figure out is who your target market and audience is. You can’t generalize on this matter. You must be specific for only then will you have a successful marketing strategy. Once you figure that out, you need to get to know your audience and figure out the best way to get their attention.

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Don’t Build Links. Build Relationships.

Image from Creatage

Image from Creatage

The format on how we do business is changing. We now have to be as present online as we are offline. The game is changing but what remains is the way to do good business, you need to build good relationships.

Before online business, entrepreneurs relied on their patrons for repeat purchase and to get the word around. These patrons didn’t become their fans overnight. Entrepreneurs had to build relationships with them. The same applies to online business. It’s best to focus on the relationships you are building rather than paying attention on how many clicks you are getting.

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Marketing Without Data Is Like Driving With Your Eyes Closed

Image from creatage.com

Image from creatage.com

Research is essential in any aspect of a business. You can’t start a business without learning about its in’s and out’s. You need ample time to do your research properly and gather all the necessary data to ensure success.

The same goes with marketing your business. How can you expect to effectively do marketing when you haven’t gathered all the necessary data? It’s just like what Dan Zarrella said, “Marketing without data is like driving with your eyes closed.”

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