Last week, I finally took the plunge to being a full fledged video blogger when I purchased my very first Video Camera. I didn’t have any regrets with my newest acquisition in spite of the couple of thousands of pesos that it took from my bank account. The camera I bought was a Sony Handycam HDR-XR260V with the following essential specs:
Shoots full HD video at 1920 x 1080p
Take still pictures at 8.9MP
Store up to 63 hours of HD video in the internal 160 GB storage
55X extended zoom
Focus Tracking – good for moving objects and sports video
Jack of external microphone
I got so excited when I shot my first footages that fresh new ideas for video blogging started pouring in. So expect a more video content on my blog from now on.
Here’s one video that I did together with business partner Carlo Angelo Gonzales for a new site we are launching next week.
PS.
I was forced to learn Final Cut Pro video editing to maximize the good quality footages from my new video cam. Took me about an hour watching FCP tutorial videos, an hour shooting the footages, and another hour of editing. Let me know what you think in the comments section below!
It’s amazing how fast and easy we can communicate nowadays. Aside from a simple phone call, we can now opt for video chat with anyone anywhere in the world.
Funny thing is, with these new ways of communication, connecting to people and building relationships are more challenging than ever. The lack of physical connection may have contributed to this.
The best way to sell online is by first building a relationship. According to Chris Brogan, “Marketers need to build digital relationships and reputation before closing a sale.”
Our customers are our greatest critics. We can get the most honest feedback from them.
And when it coms to learning from our mistakes, we must listen to our most unhappy customers. It’s just like what Bill Gates said, “Your most unhappy customers are your greatest source of learning.”
As online entrepreneurs, your business must show your potential clients the reason why it is offering the products it is offering. Are you going to teach people? Will you be sharing a piece of knowledge? Make it very clear at the very start why you are here. Also, make it clear what it is you are bringing to the table. Is it knowledge? Is it an innovative product?
When it comes to talking to your customers or followers, you must be very honest. Don’t lure them through lies. Give them a clear picture of who you are and what you are offering. Win them by being truthful. Follow what Dr. Flint McGlaughlin said, “Clarity trumps persuasion.”
A lot of people are venturing in online businesses nowadays most especially because of the great benefits and advantages like quick setup and work anywhere.
But one challenging part in Internet-based businesses is, having loyal clients. This is a challenge because we have to exert more effort to connect to people because we lack the personal, face-to-face, human interaction.
It really is no secret, but the best way to get customers online is by building relationships. How do you do that? You have to be transparent with your followers.
There is only one way to succeed; and that is to take action. Your goal will remain a goal if you don’t do anything about it.
Hard work and preparation is key to success. However, the right attitude also plays a big part.
Having a positive attitude in achieving your goal gives you the drive to move forward and achieve our goals. But most importantly, success is dependent on the amount and quality of work we will put into.
It’s not about selling, people don’t like being sold things, but they do love to buy especially when the product is valuable to them.
As online entrepreneurs, we must not look for landing the next sale. We should find out how much or how else could we help our clients.
When you start taking care of the needs of others, that’s when you make the most connection. People know when we are being true to them or just sugarcoating things. They can sense if we genuinely want to help them. It’s not being about being the best salesman that gets a customer’s to trust you; it’s walking that extra mile to make sure you cater to their needs.
Look around, browse around, people are here to share different information every day and every minute. From the mundane, “What’s in your mind?” and “What’s happening”, to those highly important world issues, sharing information has become part of our lives.
This is also a way to measure how much impact or relevance a person or topic has to its readers. So if you want your blog not just to rank but to also create an impact, make sure you have something that people would want to share; just like what John Jantsch said.
Since information is readily available to all of us now, people would also find a filtering system to sort through all the information we are presented with. Our brain can only take so much, and frankly not everything we read, hear, or feel will capture our attention. This is why whatever we share must be valuable to our readers, or we would elicit a reaction from them in the form of sharing it. This will benefit us not just for the time being but also in the long run. It will certainly improve our credibility and online presence.
There are so many blogs these days it can be hard to compete. But fact is, readers will always look for you once you provide them with what they want, which is great content.
Brian Clark believes we shouldn’t “focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Remember, your blog is your product and your brand; while your readers are your clients. Don’t get me wrong you are not selling your blog to your readers, instead your blog must appeal to your readers. They need to find a sense of connection to your blog. How will you achieve that?
With today’s digital age, our ways and forms of communicating have evolved. We can now talk face to face without being present in the same room, using video chats. Also, updating 300 people about what are you up to is as simple as typing 140 characters.
But it is also in this digital age where we crave for connection to other people. We often look for that human feel with our updates, photos, and even discussions. That’s why we don’t just write, we now engage.
"Ben has helped me develop many websites for many projects from ecommerce to simple blogs.
The best part about working with Ben is that the work is continually being done because of the time difference.
While I sleep, he's working. While he sleeps, I'm working. So the projects get done quickly.
He's very knowledgeable and makes some beautiful well thought out designs.
I highly recommend him and his team."
–Colette Marshall A+ Computer Fix
"Ben met and exceeded our expectations. We get all the attention that we need - even when the project was completed. We value his honesty, integrity, reliability and creativity. He stays current on all issues concerning web design and marketing, Ben is dedicated to producing high quality and positive results."
19 May 2013
