Marketing Is About The Stories You Tell


Image from Pinterest

Image from Pinterest

Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience.

As Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” To make your brand and products stand out, you need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall.

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Content Marketing Is A Commitment, Not A Campaign

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Image from

People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.

With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.

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Make It Simple. Make It Memorable.

Image from Pinterest

Image from Pinterest

Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective.

When coming up with marketing campaigns or online advertisements, we need to take Leo Burnett’s advice, “Make it simple. Make it Memorable. Make it inviting to look at. Make it fun to read.” The simple and memorable ones are what capture your audience’s attention.

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10 Reasons Why You Need A Digital Marketing Strategy

Smart Insights has established the fact you need a digital plan to support your organization’s digital transformation. In an informal poll they ran back in 2012 and 2013, they found how widely formal digital strategies were used. Results showed that around two-thirds to three quarters of respondents don’t have a digital plan. Also, many of them were already doing digital marketing without any prioritized plan of activities to ensure the success of online marketing.

Fast forward to 2014, the latest research suggested an improvement when it comes to planning. Only fewer than half doesn’t have a digital strategy. To those who have figured out their digital strategy, Congratulations!

However, not everyone seems to realize they need a digital channel strategy. In case you are one of those entrepreneurs, here are reasons why you need to start considering a strong digital marketing strategy for your online business:

  1. You’re directionless – Without a digital strategy, your company lack clear strategic goals on what you want to achieve online. These goals can be to gain new customers or to build better relationships with existing ones. When you don’t have goals, you won’t be able to put your resources to reach new targets and you won’t evaluate results through analytics.
  2. You won’t know your online market share – You need to understand your online marketplace. The dynamics is very different compared to traditional channels such as different types of customer profile and behaviour, competitors, propositions and options for marketing communications.
  3. Existing and start-up competitors will gain market share – If you’re not devoting enough resources to your own digital marketing strategies or have not defined them yet, then your competitors will likely take advantage of that.
  4. You don’t have a powerful online value proposition – A clear and defined online customer value proposition will separate your brand. Also, it will encourage loyalty among your existing and new customers.
  5. You don’t know your online customers well enough – Sure Google Analytics can help you measure the volume of your visitors and followers. However, it can’t identify your weak points and how to address them.
  6. You’re not integrated – It’s best to integrate digital media with other traditional media and response channels.
  7. Digital doesn’t have enough people/budget given its importance – It may prove difficult to respond immediately and effectively to competitive threats because there are insufficient resources focused on planning and executing e-marketing. Also, it is likely that there is a lack of e-marketing specialists.
  8. You’re wasting money and time through duplication – Be wise with your resources and don’t let them go to waste. This usually happens with large companies where they have different marketing organization purchasing different tools or using different agencies performing similar online marketing tasks.
  9. You’re not agile enough to catch up or stay ahead – Keep innovating and try new approaches in order to gain and keep your online audiences.
  10. You’re not optimizing – Once you have all the basics right, you need to make sure there is continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.

To learn more, you may visit this article from Smart Insights.

Free Webinar: Video Marketing 101


Surely you’ve heard of YouTube and have at least shared a video. Whether these are funny cat videos or instructional ones, we’ve all had our share of enjoying them. The thing is, most people absorb more information through videos than any other medium. No wonder businesses are already taking time to do video marketing to create more opportunities.

Tap into this opportunity to grow your business. Join the FREE webinar on Video Marketing 101 this coming Monday, July 7th from 5:00-6:00PM. Learn the basics of Video Marketing like what it truly is and why should you start doing in. Perfect for newbies, get to know the benefits and how to start your own Video Marketing. Of course, I will include tips that I have tested myself to ensure that all your Video Marketing efforts become a success.

Start and create more business opportunities today! Simply Sign up for this FREE video marketing 101 webinar here:

Interview With Louie Sison

I have always been an open book when it comes to my experiences and journey in building an internet marketing business. Recently, I had an interview with Louie Sison, a blogger based in Pampanga, about how I started from being a web developer, spearheading my own consultancy company, and being a life coach.

Pursuing an online career can take a lot of work but the results are also fruitful. I am able to enjoy a flexible time that I dedicate to my family. At the same time, I work on what I am passionate about, which is Internet marketing and share my knowledge on how to be successful online.

Check out this video replay of the interview and find out if pursuing an online career is for you.


Digital Marketing 101

Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing.

What is internet marketing? How do you define it? Well, according to Wikipedia’s description, “it is the marketing and general promotion of products and services over the internet.”

It is also known as web marketing, online marketing, e-marketing, and more commonly known in the Philippines as “digital marketing”.

Digital marketing includes everything connected to the internet:

  • Regular computer
  • Smart phones and wireless devices
  • Email
  • Mobile apps
  • Internet tv

The 3 Pillars of Internet Marketing are:

  1. Lead Generation – getting people to “see” your business and gain their interest.
  2. Conversion – Turning these visitors to customers by closing a sale.
  3. Follow up – follow them up for any repeat purchases.

These three are important to really have a successful online business. You need people to see your business/products in order to gain interest and customers. You need followers who you can turn into clients and for these clients to come back and purchase again.

Why do you need Digital Marketing?

  • Your target customers are in the internet. – There are 2.8 Billion Internet users as of July, 2013 according to
  • Social media and the internet affects offline and online behavior
  • It’s no longer an option, it’s a requirement – This is especially true for professionals and entrepreneurs.

It’s not enough to just have an awesome website and post ads. Right now, you need to find out where your target audience is hanging out online and engage them there. Most of the people online are looking for information and engage with people. So don’t sell online, build relationships instead.

Meanwhile, here are some of the programs I personally use in my digital marketing efforts for my online business. These are also what I recommend other entrepreneurs on tapping in order to get the most out of their online marketing.

  • Website – this provides credibility as a business as well as Search engine visibility. When your target audience search for you online, they can easily find you.
  • Blog – the easiest and cheapest way to engage with your target audience
  • Social Media Marketing – use all available social media networks.
  • Search Engine Optimization – it’s a process of making your website rank in the search engines based on certain keywords. Remember that Google is the new directory. People go to Google to find out who offers the best product and services.
  • Search and PPC Advertising – these are the most popular online advertising.
  • Email Marketing – this is still the highest converting channel if done right.
  • Blogger and Influencer Marketing – it is when you engage with influencers and thought leaders to promote and improve your brand’s visibility online. It’s all about building relationships online.

Digital marketing is an integral component in a successful business. In a world where everyone is in the Internet, you can’t ignore the fact you need to be present there as well. Learn more about this topic on this webinar replay.


Q&A Session: Digital Marketing 101

Digital marketing is a strategy all entrepreneurs need in order to grow their businesses, as I have mentioned previously in my Digital Marketing 101 Webinar. But there are still a lot to learn on how to do it effectively. To answer some of your questions, I recently conducted a Q&A session.

There were a lot of interesting and digital-marketing-related questions raised. Some of them included advertising, Facebook marketing for B2B companies, as well as the different social media management tools I use.

You can view the Q&A session here. Don’t forget to sign up for a free account on DIY Digital Marketing to get exclusive access on webinar replays and other additional materials.


Facebook Marketing 101: Tips And Tricks

Recently, I discussed the essentials of Facebook Marketing. I’ve even shared the webinar replay for it. Now, it’s time to give a little extra by sharing my top tips and tricks to make your Facebook Marketing efforts even more successful.

Tip #1: Seed you community – This means tapping into your network like your friends, family, and associates. Your initial followers won’t be strangers; they will be the people whom you know. Share your content with them first and you will eventually gain new followers from their network.

Tip #2: Provide Engaging Content – Facebook, or social media in general, is all about connecting with your network. It is also for sharing information or ideas. So make sure you have something valuable to share. These can be in various forms such as:

  • Your blog posts
  • Engaging photos
  • Infographics
  • Questions and Polls
  • Caption This!
  • Fun and humor
  • Timely content

Tip #3: Run a Contest –This is a great way to engage with your followers. Also, it’s one of the quickest ways to market your brand/products. Get creative with your contests, it can run an entire week or just a once a week thing. Ask followers to post a photo, “Like” a post, or post a comment.

Tip #4: Use Facebook Ads – Brands need to take advantage of this feature. It can help get your brand and offers be seen on Facebook, not to mention widen your network. This helps reach out to your target market too.

Tip #5: “Like” and Follow other related Facebook Pages – This will help you reach your target audience as you “Like” and follow other related Facebook Pages your audience are already interested in. Engage with them there.

Tip #6: Build Relationships – This is one the most important tip of all. Building relationships are not just about gaining new customers but it’s also about knowing your audience and empathizing with them. You must also listen to what they are saying and respond accordingly. Do they need support or new information? Provide them that. Also, add value without the need of compensation. Provide valuable information.


Facebook Marketing 101: Managing Facebook Content and Engagement

Brands take advantage of their Facebook Pages, knowing this is a great platform to engage with their target audience and distribute content. In order to succeed, you need to make sure you are managing the content and engagement in Facebook well.

First off, you need to do your Facebook Content Plan by answering these You need three questions:

  1. Who is your Audience?
  2. What content to share?
  3. When to post?

When doing your content plan, remember these steps:

  • Write down your Customer profile – Give it a name!
  • List down topic categories – What do they care about?
  • FAQ’s and SAQ’s – Don’t forget list down your frequently asked questions and should ask questions.
  • Subscribe to top 10 relevant Blogs and Facebook Pages – This is a great way to learn and engage with others influencers.
  • Create a content posting schedule – A schedule to follow makes sure you always have content to share.

Once, you’ve established what you need, you can go ahead and execute your plan. I suggest you follow these basics to get started with your Facebook Strategy:

  1. Post 2-3x a day. Post when it matters
  2. Link back to your assets
  3. Post catchy headlines and copy
  4. Post only relevant content
  5. Take advantage of the holidays
  6. Use images or photos that communicate
  7. Start inviting after 10 posts
  8. Listen and Respond
  9. Engage as a Person

Learn more about Facebook Marketing in this webinar replay. Make sure to register first and be updated for exclusive access to other helpful resources.


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