A great way to do this is through a blog efficiency makeover. You just need to update and improve some things, maybe add a little feature that would help your SEO efforts as well as help your followers share your content easier.

1. Include call-to-action footer images – We all know that call to action is important in every post. A clickable image at the bottom of each blog post, or a footer image, is even better. These images are an effective way for bloggers to promote certain products, services, or specific message to their readers. You may opt to use Photoshop of design bar images that will fit the width of you blog post column. Once you have the design, simply upload them into the WordPress Media Library and label them as “CTA”. This way, you can easily find the image in the media library. Once your footer image has been included in your blog post, you need to edit it. Make sure to insert a link in the “Link URL” section so that when your readers click on the tab, it will automatically go to the article you are promoting. If you are promoting a service, link it to a post that will tell them more about what you are offering.
2. Insert tracking links – Tracking links essentially help you “track” activities on your blog, creating a more efficient system for your business. It lets you easily analyze which of your links are getting more clicks or which images are converting blog readers into subscribers. You may use a link-tracking software such as Improvely to help you with this.
3. Make blog post images, pin-ready – Sharing content is important; this is how your content spreads through the internet. So you need to make sure that all your content can be easily shared, even the images. Make your blog post images more Pinterest-friendly by editing your image’s “Title” and “Alternative Text” sections to have the same title as your blog post. This helps in your SEO. Don’t forget to include a Pinterest plugin or share button too.
4. Install Twitter cards – When you install a WordPress plugin that enables Twitter Cards, you blog’s content pop in the Twitter feed. Basically, when your readers share a link of a Twitter-card enable post, their tweet will feature an intro text and an image from your blog articles. Hence, the more visual and more attractive your blog’s content is in the Twitter feed, the more it is likely to be shared. Installing Twitter cards will require some developer skills and it is recommended to make some research. GitHub.com has some great resources in your interested to learn more about it.
5. Establish Google authorship – Google authorship lets you connect the blog post authors’ Google+ accounts to WordPress. When you set up your Google authorship, your Google+ profile image and byline will be featured in the search results pages.

Do you have other WordPress tips and tricks you want to share? Let me know by leaving a comment below.

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The infographic also shows 10 key benefits of having a responsive design. Learn more from the infographic below.

Explore more infographics like this one on the web’s largest information design community – Visually.

 

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And since Google just released a new algorithm, and a lot of people have been asking me what it is, what it does and what they could do to safeguard their businesses from being adversely affected by it, I made a video that explains all these. Check it out:

If you have more questions, let me know about here and I’ll answer it as soon as I can.

The post What is the Google Hummingbird? appeared first on Ben Francia.

Before you watch the webinar recording below, be sure to download a FREE Trial copy of Market Samurai so you can do the walk through side by side as you watch the video. You can download it here – https://benfrancia.com/market-samurai/

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Last week I spoke at the 2nd Baguio Blog Conference about SEO and Blogging held at the Azalea Residences. I really enjoyed sharing my tips to the very engaging bloggers of Baguio.

For those who missed the event, i’ve compiled and condensed the whole 1 hour session in to a 5 minute video, summarizing those SEO tips that I shared last May 11.

If you want the the full deck of the presentation (total of 39 slides), just tweet me with the hashtag #bentalks2013 and I’d be glad to send you a copy.

Enjoy! 🙂

PS:

For those of you who are still clueless what SEO is, check out an earlier blog post that I published explaining the basics of Search Engine Optimization

The post My TOP SEO Tips for Bloggers appeared first on Ben Francia.

Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in just three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page searching…

Search engines such as Google and Bing are like Librarians of the Internet. Search engines have a system of giving the right answers as they sift through all the information available online. This is why we get a list of relevant search results when we type words and phrases on the search box. It’s like a library with a system that knows how books relate to each other, scans through them their content, and spit out the best answers.

How do search engines do this? The answer lies on the algorithm or their secret recipe. The algorithm is responsible for turning all the information into search results. But algorithms are always refined and changes all the time. But one thing is for sure, the higher your site’s ranking is, the better chances people can find you.

In order for you to have higher rankings, your site must have the right ingredients search engines need for their secret recipe. Implementing these ingredients is called Search Engine Optimization or SEO.

The ingredients are:

1. Words Matter – search engines account for every word in the web. This helps them narrow down the search.

2. Titles Matter – this is like a book’s title. It summarizes what your page is about. Every page has a title, this helps search engines find them quicker.

3. Links Between Websites – these links are like recommendations. When other websites, link to your site, it means you have valuable information. This can help in your site’s ranking. But there are those who buy bogus links just to have lots of other sites linking to them. Usually search engines can detect these.

4.Words in Link – this is when you make a link out of a specific word. For example, you link the word carwash, to a site that specializes in taking care of cars and give tips on how you can keep cars clean. This helps search engines see sites like this and attribute them in the appropriate searches.

5. Reputation – your reputation online matters most. This means you consistently post fresh and valuable content in your site. A site with a good reputation has a better chance at ranking high in search engines.

These are just some of the essential ingredients for good SEO. But definitely, you need good content for good SEO.

Want to learn more on how to build and run a profitable Online Business? Check out the Digital Marketing Masterplan on April 6. Sign up now! https://benfrancia.com/the-digital-marketing-masterplan-seminar/

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