TECHIE AKO! Region IV-A Digital Summit “Digital Influencers of Business and Beyond”

What does it mean to be an online entrepreneur? Is being able to share online and engage with your customers enough? Well, those are just a few things you need to know when it comes to having an online business.

But guess what, there is another way to know how online and digital business works. Come to the 2014 Regional Digital Summit and get a great opportunity to learn about digital entrepreneurship and more.

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Digital Marketing: Social Media, SEO | SEM and Online Strategies

Businesses are going online as entrepreneurs realize how important digital marketing is. It has all its perks and benefits such as: being affordable, cost effective, and better chances to reach your target market.

If you are eager to grow your business online and ready for the new way of marketing, then join me and other experts in “Digital Marketing: Social Media, SEO | SEM and Online Strategies” on August 14, 2014 at Hyatt Regency Hotel & Casino Manila, 1:00PM-6:00PM.

I will be discussing the fundamentals of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), effective strategies, and how you can apply them to your business.

The other speakers of the event are Yayu Javier, president of the Philippine Marketing Association and the COO of Avanza, Inc., a company that provides a full service capability for loyalty and CRM requirements and Janette C. Toral of and founder of the Philippine Internet Commerce Society. Ms. Yayu Javier will speak about Social CRM and why digital marketing is the new way of marketing. Meanwhile, Ms. Janette C. Toral will share her expertise on e-commerce strategy, website development, and digital marketing.

Learn how to grow your business online with digital marketing, register today.

For more information, contact Paragon Learning Exchange or click here.

TEL: 02 966-5614 | 02 966-6307,

MOBILE: 09178479424



The Armed Forces of the Philippines’ 1st Social Media Summit


Sharing my experiences with newbies and people who want to update their internet marketing and social media skills has always been a pleasure. So it is no surprise I immediately said yes when Media and Civil Affairs Group and Civil-Military Operations School of the Civil Relations Service of the AFP invited me to participate in the Armed Forces of the Philippines’ 1st Social Media Summit.

The subject of my talk is the Long-Term Impact of Social Media in Organizations: consistent social media engagement empowers organizations to influence its constituents’ perceptions, trust and confidence. Here I will discuss how social media networks are critical in today’s public service and how organizations can improve their social media initiatives.

This Social Media Summit will be on July 11, 2014 at the AFP Theater in Camp Aguinaldo, Quezon City. With a target audience of more than 1,000 participants from various AFP and other government organization, it aims to bring together bright minds to share their knowledge on Social Media. It also aims to inspire participants in boosting AFP’s online initiatives as well as improve public service awareness using various social media networks.

Leave a comment below or you may visit, for more information on AFP’s 1st Social Media Summit.

Azalea Residences: Digital Marketing Training for Hotels

With the Azalea Team after the 1 full day Digital Marketing Training last July 9, 2013

With the Azalea Team after the 1 full day Digital Marketing Training last July 9, 2013

Azalea Residences of Baguio City has been in the forefront of the Hotel Industry in using the the Internet not only to reach new leads but also to engage their customers and followers in the Social Media Space. And in there desire to take their Digital Efforts to the next level, they agreed to have a one-full day Digital Marketing Training session with me last July 9, 2013.

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Top 10 Ways to Hit Page 1

seo dim2013 la union

Photo courtesy of Reymart Maneclang Canuel

Last January 26, 2013, I spoke at the Digital Influencer Marketing Summit  which was held at Thunderbird Resort Poro Point in San Fernando La Union.

It was a challenge to talk in the afternoon specially after a sumptuous buffet lunch in a 1st class resort . I had to literally gulp 2 cups of coffee and pump up the adrenaline to keep myself awake. I guess the bigger challenge for me that afternoon was to discuss the topic of SEO in non technical manner but at the same time not to bore those who are quite familiar with SEO with a lot of newbie stuff.

And since my topic for the summit was “How Influencers and Brand Advocates are Shaping Search Engine Results”, I thought of coming up with my own “Top 10 Ways to Hit Page 1”.

So here you go:

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The Digital Influencer Marketing Summit – Cebu 2012

Generate Awareness and Interest about your Brand or Advocacy.

Work with Digital Influencers and Brand Ambassadors to spread your message.

Develop activities and advocacies that will take your brand image to a higher level.

The Digital Influencer Marketing Summit – Cebu 2012

Learn from the experts who are Digital Influencers in their own fields.


9:30 – 10:30 Registration

10:30 – 11:30 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists: Kevin Ray Chua and Rabsin De La Cruz)

With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.

10:30 – 11:15 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results

(Speaker: Ruben Licera Jr. and panelist: Tof Salcedo)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

11:15- 11:45 Keynote – Sponsor Talk (We are currently looking for sponsors.)

11:45 – Raffle

12:00 – 1:00 BREAK

1:00 – 2:00 Blogging and Social Media Influence in the 2013 Elections
(Speaker: Janette Toral)

With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.

We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.

2:30 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and Richard Eldridge, Lenddo)

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

3:30 – 4:00 The Influencer Transformation
(Speakers / Panel: Ben Francia and Khoa Bui)

From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4:00 – 4:30 E-Commerce, Data Privacy, Cybercrime Laws: What Every Digital Influencer Needs to Know

With the E-Commerce Law of 2000, Data Privacy Act of 2012, and Cybercrime Prevention Act of 2012 (currently on TRO), new opportunities and challenges are to be hurdled in the social media. In this session, participants will be brief on what digital influencers need to know about these regulations and the responsibilities that we need to keep in mind.

4: 30 Introducing the Digital Influencers Community / RAFFLE


Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only.

Those who will sign-up and pay on or before October 31, 2012 only need to pay a fee of five hundred pesos (P500).

It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Discover insights in working with Digital Influencers and Brand Ambassadors

Or be empowered to become Digital Influencers and Brand Advocates in your Industry.

Be there

The Digital Influencer Marketing Summit – Cebu 2012
November 24, 2012 – SM City Cebu Conference A & B
9:30 am until 5:00 pm

Sign Up NOW!