Videos are great when engaging with your followers. It is actually one of the most popular types of content online.
Personally, I would rather watch a 2-minute video than read a one-thousand-word article. This is why we need to invest in videos. Some people tend to absorb more and prefer this quick-to-get information content.
Google and other search engines also love videos. They can see these videos or blog posts with videos on them, as people stay longer on these pages.
See more people engaging with you as well as an improvement in your analytics. Try posting a video on YouTube and embed them on a blog post today!