Customer Empathy: Going Beyond Just Knowing Your Customers

It makes sense for businesses to get to know their target audience. The demographics is literally a basic thing. It’s another thing, however, to get up-close and personal with them.

It’s like the difference between just “knowing” who your target audience is and “understanding and empathizing with your target audience”.

What is their biggest problems? Their most daunting issues? Their motion-stopping challenges? Why are they experiencing these? These are thing things you must answer when you’re empathizing with your customers.

In this video, I’ll show you what it means to really get into that personal level with your audience and ultimately earn their trust.



This short video was inspired by the Customer Empathy Module during the Digital Marketing Project Planning Workshop that I attended with other DigitalFilipino Members Last Dec. 3-5, 2012. :)

What do you want to learn about Digital Marketing?

Hey, folks and as you already know, I’ve been doing a couple of speaking gigs and workshops lately.

So here’s an announcement: I’m having another workshop on the 30th of January next year!

Thing is, I’ll need your help in making my workshops better for you. With this in mind, I’d like to ask you all to check out this little video I have and let me know what you think.

[VIDEO] Website Planning in 7 Easy Steps

Getting a website is like getting a house. There are a lot of things to handle and plan for – primarily, the structure, how many rooms it’s going to have and so on and so forth.

In this video, I’ll show you 7 easy steps to website planning without necessarily emptying your wallets or getting a headache. Here also is the Web Design and Development Questionnaire mentioned in the video.

Check it out.

[Video] Getting Leads and Customers from Google and other Search Engines

Ever used the Yellow Pages?

If you’re part of the Google generation, you’ve probably heard of it, much less opened up its pages. In any case, Yellow Pages help people find out establishments’ contact details. So, say, if you’re looking for the nearest pizza delivery and don’t have an Internet connection, chances are you’ve opened one of these tomes up and searched from there.

Read More

Blogging TIP #9: Use a Welcome Video

Welcome videos are cool because you can save your audience’s time and effort by just doing the talking rather than writing up something long for them to read. You also get the chance to rank higher in the search engines for your blog and brand identity. However, there are more reasons why you should get a welcome video for your blog. This video provides those reasons for you. Check it out:

Blogging TIP #7: Use A Professionally Looking WordPress Theme

They say that one must not judge a book by its cover – I believe that. But heck, none can really ignore the cover of a book – in fact, such is the case that people have gone to outrageous lengths just to make it look hip and fresh, or gothic and dark – whatever it is that makes a book more marketable to its target audience.

The same can be said about websites – its look and feel can literally dictate bounce rate, the amount of subscribers you can get daily and much much more. In this video, I’ll show you why you absolutely need a professional looking website. Check it out:

Blogging TIP #5: Share Your Posts on the Different Social Networks

One small task that you need to do immediate after you publish a blog post is to Share to the different Social Media Networks.

When I say Social Media Networks, I’m not just talking about Facebook, Twitter, LinkedIn and Pinterest. There are literally hundreds of Social Media Sites and Social Bookmarking Sites that you can share your links to.

Sharing your content in the Social Media Sphere creates discussion and engagement about your content… which in turn eventually leads to traffic, leads and sales.

Aside from getting engagement, sharing your links in the different social networks creates social signals that are used as additional ranking points by Google. This means that the higher the number of social links that you get, the higher the chance that your blog posts rank in the search engines.

Go ahead and share this post if you find it useful! :)

Blogging TIP #2: Be Consistent

Being consistent means a lot of things.

It is a symbol of your commitment and, at some point, how mentally tough you are – especially in an Internet business context. I’ve been with people who’ve taught me several things (by several, I mean severely a lot!) about Internet marketing, and to tell you the truth, consistency is what makes all the difference in a campaign. It’s not just understanding the concept of one strategic move, nor is it the coding and development of website functions that makes heads explode. It’s the consistency of an individual in providing content for his target audience that really takes the juice out of him.

In this video, I’ll be sharing with you why it’s important for you to be consistent as it benefits your business by satisfying both your target audience and the search engines. Check it out:

[VIDEO] How To Get Customers Online With Facebook

Love it or hate it, Facebook’s been pretty much helpful for the world. It’s helped reach thousands reach their loved ones over long distances. It’s helped create new relationships for people who would rather stay at home. Most importantly, for people in the Internet business, it’s become a way for us to meet, engage and leverage relationships with the audience we would like to work with/for.

In this video, I’ll show you how to get more customers in Facebook.

Check it out:

Page 1 of 212