4 Reasons Why Businesses Need to Engage Brand Advocates

There is one common question that SME’s and Start Up Entrepreneurs ask me about Internet Marketing is: “What is the cheapest yet effective way to Market our product and company online?” And my answer to them: “Brand Advocate Marketing!”.

Check out this video to find out what Brand Advocate Marketing is and who do businesses need to engage Brand Advocates.


I’m on “Daddy Duty” today and Sabrina kept on insisting in joining me in front of the Camera. Enjoy! :)

Core Values of a Digital Influencer: AUTHENTICITY

On November 24, 2012, I spoke in the Digital Influencers Marketing Summit in Cebu. It was a riveting experience to meet people from all over the Philippines and share with them what it’s like being transformed into an influencer. One thing I may have missed sharing with them is one core value every influencer should have.

You ever wonder how some people are able to rally an audience behind their cause or advocacy even though they’re not really good speakers or assume some celebrity status? It could be a rare instance, but it DOES happen. Ever wondered about how some people are generally more trusted on the spot even if it’s the first time an audience meets them?

Well, folks, it’s got everything to do with being AUTHENTIC!

In this video, I’ll show you one of the core values that literally get people to follow you without any effort at all.

What do you think, folks? Let me know in the comments section below!

Oh, and folks, the next DIgital Influencers Marketing Summit is going to be held in La Union on January 26, 2013. If you want to learn how to be a Digital Influencer and maybe go surfing in the wonderful beaches of La Union, then sign up and get ready to Make It Happen!

Inbound Marketing VS Outbound Marketing

There are two main approaches when it comes to marketing – there’s the outbound approach, where you get yourself in front of your leads’ faces and start selling them stuff AND there’s the inbound approach where leads literally find you.

In this video, I’ll do a comparative analysis of what each approach brings you. Check it out:

How to do Keyword Research and Register Your Domain Name with a GoDaddy Promo Code

When I’m all set to try something new out in the Internet, I always do three things. These are:

1. Keyword Research
2. Buy a Domain Name
3. Make sure I use one of GoDaddy’s Promo codes

While the first step takes more time, the last two are pretty easy. Of course, keyword research is for you to get a reasonable amount of traffic from the search engines, so chances are domain names based off of broad keywords might’ve been taken already. And you also have to make sure that this domain name is very relevant to the way you market your business.

In any case, here’s a little video I made about the entire process. Check it out:

[VIDEO] Why Businesses should still have a Website and not just rely on Facebook

I ran this little challenge in Facebook where I asked you folks why you DON’T need a website to have a successful Internet business. Many gave some valid points, and most of the answers were related to the fact that they can already make use of Facebook and that it’s free.

Allow me to discuss in this video “Why Businesses should still have a Website and not just rely on Facebook”.

Let me know what you think in the comment section below.

3 Essential Steps To Be An Online Influencer

Last Saturday, October 29, 2012, I attended the Digital Influencer Marketing Summit at the SMX Convention Center. This was my first time to join a local Internet Marketing related event so I was quite excited to hear what the local experts and practitioners have to share about the topic.

I must say that more than the learnings and new ideas that I got from the summit, my biggest take away was the renewed “Inspiration” to connect with like minded people and local practitioners. And in supporting each other’s Advocacies, we practice becoming “Digital Influencers” in our own fields.

This short video was inspired by my realizations from this event. I hope it will help you to be an Online Influencer and create positive results for your Advocacy.

Congratulations to Janette Toral and the whole Digital Filipino Community for MAKING IT HAPPEN!

Blogging TIP #8: Update Your Permalinks

By default you post URLs are formatted with some weird numbers that really look ugly. Not only are they hard to read and recall, but they are also not good for Search Engine Optimization. So we need to make sure that you update your WordPress Permalinks and make it keyword-rich.

Here’s a video showing you why and how.

Enjoy! :)

Blogging TIP #3: Use your target Keywords in your Blog Post Title

There are many reasons why you need to have your target keywords stated clearly on your blog post’s titles. For one, there’s the SEO need and, another, you need to be very clear with your audience. By clear, I mean you ought to communicate what is it exactly that you’re going to talk about in that post – and it has to start from the title itself.

No use dilly dallying in a world that runs on time and energy.

In any case, I’ll explain why you need to use your target keywords in your blog posts in this video. Check it out:

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