COURSE OUTLINE: : The Digital Marketing Masterplan


Business Website Essentials

  • Selecting the right domain name for your Business
  • Cpanel and Web Hosting Basics
  • Using Google Apps for your company email for FREE
  • Website Planning
  • WordPress as your Website CMS
  • Business Website Checklist
  • Monitor your Website’s performance wit Google Analytics

Search Engine Optimization

  • What is SEO?
  • Keyword Research
  • On Page Optimization
  • Link Building that works
  • Ben’s Top 10 Tips to get to page #1 of Google
  • SEO Tools that I use

Social Media Marketing

  • Rules of Social Media Marketing
  • Twitter Marketing
    • Twitter Profile Optimization
    • Twitter Basics
    • How do I get more followers on Twitter?
  • Facebook Marketing
    • Facebook Page Optimization
    • Facebook Basics
    • How do I get more likes on my Facebook Page?
  • Social Media Engagement – Turning Social Media Followers in to Loyal Paying Customers
  • Facebook Ads
  • Social Media Analytics Tools

Blogging for Business

  • Introduction to Content Marketing
  • Customer Empathy – Understanding your Market
  • Creating a Content Plan
  • Business Blogging Do’s and Don’t
  • Getting Leads with your Blog

Sign up for the The Digital Marketing Masterplan Seminar Now!

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