Advertising Brings In The Customers, But You Make Them Stay
Advertising helps a business get traction. It’s a great way to put the word out about the business.
A business is not all about the advertising, there has to be other reasons why the customers will come back again. As Chet Holmes said, “Advertising brings in the customers, but it is your job to keep them buying from you.” It is an entrepreneur’s responsibility to make sure their customers come back again after the first sale.
The quote above simply means that advertising can only do so much. At the end of the day, it’s all about how a business is run that will define its success. Are the products worth the purchase? Does the business offer something new and helpful to its clients? These are just some of the questions entrepreneurs would need to answer. These will also help them serve their customers better and would help the business grow.
A business is made of numerous factors. It’s not just all about the customers, or the products, or the entrepreneur. It’s about all these and more. Our job as entrepreneurs is to look at all these things and make sure we got everything covered. Advertising will greatly help us, but we need to step it up to succeed.