Marketers Need To Adapt Or Risk Extinction
Change is constant. Just look at how we buy our supplies now and 50 years ago. Back then, we go to different shops around town to look for what we need. Now, we can get anything we want without leaving our home. All we need is the internet.
This big difference also relates back to how businessmen market their brand and products. It’s not just the mode of buying that changes, but it’s also people’s attitude on buying. According to Brian Halligan, “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”
Our grandparents and parents had their own way of buying and shopping. Brands and companies today had to approach their generation and ours very differently. Entrepreneurs need to understand that what people want and how they buy often changes. If they won’t cater to what consumer wants to see, hear, feel, and get, then they won’t have any following.
Adapting is the best way to cope up with change. It is the best solution. So don’t resist change. Instead, welcome it and learn from it. This way, you’ll be able to produce a long-lasting brand.