Marketing Is Knowing And Understanding The Customer Well
As entrepreneurs, we shouldn’t sell. Instead, we must find products and solutions that will help our target customers.
We shouldn’t take so much effort to land a sale. But we do need to market our brand, product, and services. We need to let other people know that we are offering solutions but still without sounding like we’re selling. It’s like what Peter F. Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
In order to have a successful business, entrepreneurs need to learn how to market their products well. They need to know their customers and how they can help them.
Being an entrepreneur is not just about landing a sale. It’s about building relationships with your customers so you can help them improve their lives. Always remember the true aim of marketing. Get to know who your customers are and offer a product a service that will fit their needs.