Put Yourself In Your Customer’s Place
What is the secret to success? Is it with the capital you invest in it? Is it in the businessman himself? How can we succeed in a world where competition thrives and everyone can easily be an entrepreneur?
There really is no secret. It’s all about hard work and commitment to your business. Of course, there’s the important thing of knowing who your customer is. Orison Swett Marden said, “The golden rule for every businessman is this: Put yourself in your customer’s place.” You need to know what your customer needs and what they want in order to provide them with the right products.
Successful entrepreneurs relate to their customers by placing themselves in their customers’ place. They ask the questions their customers want to ask before they can give them the right answers. Also, relating to the customer gives you a first-hand experience on what else they would need from you as an entrepreneur.
If you want to have a successful business, start with putting yourself in your customer’s place. Think like them, feel like them, and just see what they need from your business. Offer them solutions not just product. Bottom line, a successful business has happy customers. So go and be like a customer.