Connect, Create Meaning, Make a Difference
With today’s digital age, our ways and forms of communicating have evolved. We can now talk face to face without being present in the same room, using video chats. Also, updating 300 people about what are you up to is as simple as typing 140 characters.
But it is also in this digital age where we crave for connection to other people. We often look for that human feel with our updates, photos, and even discussions. That’s why we don’t just write, we now engage.
As Seth Godin said, we need to “connect, create meaning, make a difference, matter, be missed.” I agree that this is the best way to create an impact online. It is also the most effective way of being successful online. Building relationships online are important. This is when our followers trust us and rely on us as their guiding voice. It is through this trust that converts them to be our clients without even trying.
So build relationships with your readers today. Remember to connect with them and make a difference in their lives. Don’t sell. Make them look forward to what you have to say everyday.