Facebook Marketing 101: Tips And Tricks

Recently, I discussed the essentials of Facebook Marketing. I’ve even shared the webinar replay for it. Now, it’s time to give a little extra by sharing my top tips and tricks to make your Facebook Marketing efforts even more successful.

Tip #1: Seed you community – This means tapping into your network like your friends, family, and associates. Your initial followers won’t be strangers; they will be the people whom you know. Share your content with them first and you will eventually gain new followers from their network.

Tip #2: Provide Engaging Content – Facebook, or social media in general, is all about connecting with your network. It is also for sharing information or ideas. So make sure you have something valuable to share. These can be in various forms such as:

  • Your blog posts
  • Engaging photos
  • Infographics
  • Questions and Polls
  • Caption This!
  • Fun and humor
  • Timely content

Tip #3: Run a Contest –This is a great way to engage with your followers. Also, it’s one of the quickest ways to market your brand/products. Get creative with your contests, it can run an entire week or just a once a week thing. Ask followers to post a photo, “Like” a post, or post a comment.

Tip #4: Use Facebook Ads – Brands need to take advantage of this feature. It can help get your brand and offers be seen on Facebook, not to mention widen your network. This helps reach out to your target market too.

Tip #5: “Like” and Follow other related Facebook Pages – This will help you reach your target audience as you “Like” and follow other related Facebook Pages your audience are already interested in. Engage with them there.

Tip #6: Build Relationships – This is one the most important tip of all. Building relationships are not just about gaining new customers but it’s also about knowing your audience and empathizing with them. You must also listen to what they are saying and respond accordingly. Do they need support or new information? Provide them that. Also, add value without the need of compensation. Provide valuable information.

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