[INFOGRAPHIC] Inbound Marketing VS Outbound Marketing

by Ben Francia |Last Updated: November 14, 2012

In a world that’s filled to the brim with ads, both online and offline, there exists a type of marketing that really (and literally) draws leads and customers in. It also makes them convert more!

Inbound marketing involves the creation content that’s custom-fit for a particular type of audience. This sort of content is something that tickles that particular target’s interest – which means that it can potentially convert more.

Here’s a little infographic that explains what inbound marketing is and how it compares to traditional outbound marketing:

Now, this doesn’t mean that you need to get rid of your outbound marketing efforts. At some point, they still work. And if you combine it with Inbound marketing, it’ll be a conversion machine.

What do you think? Let me know in the comments below!

Source: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/#axzz2BEYlTmJu

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