Invent New Ideas, Not New Rules
“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing.
Digital marketing is known to have trends. Five years ago, the strategy is different. Search engines continue to enhance their algorithms to create better search results. Hence, digital marketers must keep up and create new ways of marketing their websites. But this is not just for the benefit of search engines. We also need to think about the end users, the readers, and the followers. They are the ones who need the information. In order to spark their interest and entice them, we need to come up with new ideas. According to Dan Heath, “You want to invent new ideas, not new rules.”
It’s about the ideas and strategies, not the rules. We don’t have to change the game, just how we play it. We need to offer something others don’t have. That is the only way we can have an edge. People crave for new things and new ideas, something they haven’t seen, heard, or felt before. This is how we remember a brand or company. Providing the same thing over and over again will bore your readers.
People are always on the look out for the next best thing. This is why you need to offer them new things and provide new ideas. Spark their interest and keep them glued in by providing new and valuable ideas.