Love Your Readers To Death!
Blogging is one aspect of digital marketing and has been proven to be very effective. Sharing valuable content helps you connect with your readers. This is what will give you the window of opportunity to engage with them and find out more about their needs.
Your readers are your greatest fans and your greatest critics. They will cheer you on when you are doing something really great and will tell you bluntly if you messed up. And just like Darren Rowse said, “Love your readers to death!” Why? Well, not only will they bring you more business opportunities, they will readily help you improve.
Our readers tell the truth because they have nothing to lose in doing so. They can tell us when we are not making any sense and if they didn’t get any value out of our content.
We can only succeed if we start listening to people that matter. In digital marketing or blogging, those people are our readers and followers. They become our number one judge and guide us on how else we can improve and be the best there is.
So when you start doubting your work, listen to your readers. Engage with them and get to know them. Once you have listened and received their feedback, it is then when you can start working on changing things in order to succeed. Listen and make the changes you need.