Make It Simple. Make It Memorable.
Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective.
When coming up with marketing campaigns or online advertisements, we need to take Leo Burnett’s advice, “Make it simple. Make it Memorable. Make it inviting to look at. Make it fun to read.” The simple and memorable ones are what capture your audience’s attention.
It’s all about making them engaging and fun for the audience. It’s not about the complications. When people relate to you and your product, then they remember you. You need to make a connection with your audience, whether you are offering a product or providing them with valuable information.
Each time you produce content, be sure to make it fun for your readers. Also, make it memorable and inviting. Keep it simple too. A clear message is always better and it will avoid confusion. Don’t overthink the message, just make sure it is clear and valuable.