Marketing Insight Wednesdays: Peer Recommendation Works Best

Say, you’re looking for a place to purchase cheap, quality shoes. You look everywhere, from the newspaper ads to malls and shoe stores. Then one of your good friends happens to hear about this and quickly points to this shop just downtown.

Question: Which recommendation are you going to take? The ones from the ads? Or the one that your good friend pointed out to you?

This little tip says it all, folks. People are more likely to work with you if you’ve established a relationship with them. So get out there and engage with them. Show them that you genuinely know what it feels like or how awesome or stressful it is. Be authentic and most of all, provide value.