Stop Marketing, Start Storytelling
When it comes to marketing, it’s not just about offering a product. It is more about telling a story. This is easily the best and fastest way to capture your audience and make them stay tuned to what you are about to say.
Gary Vaynerchuk shares his insights on how to communicate with our customers effectively through this slideshare presentation.
He indicates that as our consumers’ attitude changes, so should the marketers’. There’s no point in talking to someone from the 1990’s if his mindset is already in the 2000.
Vaynerchuck don’t see social media as a distribution channel. He believes that they are mediums where we can have two-way conversations in with our target market. We need to respect how different Facebook users think and feel from Pinterest users and other social media networks. They are simply far different from each other.
View the presentation below and earn more about how to market and cope with the changing times.