Marketing Insight Wednesday: Facebook Traffic is Highest Midweek Between 1-3PM

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Here’s a little something you might want to take into mind when you’re marketing in Facebook, folks:

So, roughly, by this time, I guess office staff are checking their Facebook after lunchtime – or something to that sense. In any case, another takeaway from this little graphic is the fact that we need to monitor our target audience’s Facebook activity.

This is so that you can find out when to post when getting the maximum potential reach of your audience. To do this, you need to do a little experimenting!

And this is where the fun begins. I started off posting from 8AM. Turned out, it’s worked for me. But after awhile, I wanted to see if I can improve that, so I started with 9AM. And so on and so forth.

So far though, posting after lunch is pretty awesome.

So do some experimenting on your own and find out when most of your target audience is online on Facebook.