Marketing Insight Wednesday: Think Big and Don’t Listen to People Who Tell You It Can’t Be Done

One common mistake most businessmen make is that they always think small.

While I’ve nothing against doing “small” things (particularly if it makes you happy), you’ll get what you give. Returns aren’t as stellar as you’d thought they’d be and you might eventually find yourself demotivated at the end of the day.

But here’s the thing. Sometimes, businessmen think small because they seriously consider what other people think: That they can’t do it.
There are people in life who will help you achieve your goal, most of the time, in vague but catchy analogies and mechanisms. But there will also be people who’d show you numbers, give you statistical data on this and that and how you can’t do it. And one big mistake we make is we listen to the latter type of people.

I also have nothing against stats and data, but if you’ve got the gut feel you can do something great and you’re armed to the teeth with the knowledge needed to make it happen, don’t listen.

Just give in and follow what you believe in. Should you fail, there’s a bunch of learnings in store for you and, moving forward, you’ll find yourself up in your feet to do something great again. At the end of the day, you’ll always go home a winner.