Marketing Insights Wednesday: On Facebook Auto Posting

A little backgrounder: A year ago, it was found out that people who use 3rd party post scheduling systems have their posts get lesser impressions in the Facebook news feeds.

Now, with Facebook’s new scheduling system, I’m not sure if the same is true. But hey, according to statistics…

facebook autoposting

This little graphic shows us the value of actually logging in our Facebook accounts and checking out our respective pages. Besides getting Facebook to realize that we are posting real-time (must be the algorithm or something), this is so we can make sure that we answer our target audience’s recently posted comments and questions.

I mean, I have to speak for myself, I’m a very busy man. And for me to check on my Facebook can be a drag sometimes. But this is why I check my Facebook on my most engaged hours – because it’s important and so I can get my recent post out there for maximum potential exposure.