Employees as Company Advocates on Social Media

We cannot deny that social media is becoming to be a big part of every business, whether online or offline. Meanwhile, company employees often rank highest in terms of credibility when it comes to social media. They are often seen as brand ambassadors. But how will companies embrace this fact and how else can they help empower their employees as brand advocates in the social media sphere?

In this SlideShare presentation, Dell covers the five key areas for employees activation and engagement in social media. These are governance, processes, training, tools, and measurement.

See the full details of Dell’s strategy in creating effective brand advocates of their employees below.