Build. Market. Outsource... Web Design and Development, Internet Marketing and Outsourcing Blogs by Ben Francia.

Most marketers make that mistake of not taking the time to do their research and get to know their customers. Imagine that? You take the time to know what affects Google rankings, what drives in clicks and conversions, but you never have enough time to sit down, and get to know who pays your bills. In any case, you have to know what makes your audience tick. Here’s a really cool video about finding your target audience.