How to Get Your Facebook Posts to Appear More Frequently
Getting your Facebook page posts to appear on other people’s news feeds is certainly vital if you want to provide value and at the same time drive traffic to your site. It’s also especially important in trying to nurture that relationship you have with your fans.
There are basically 2 things that affect your post’s chances of getting to appear on your fans’ news feeds. They are as follows:
- Frequency – This basically denotes the interval of time between each posts.
- Interaction – This is the number of likes and comments a post gets.
So how do you get your posts to appear in your fans’ feeds?
Here’s a short step by step tutorial:
Step 1: Make a list of blogs related to your industry. The content you offer does not have to be yours only. You can share other people’s insights into matters about your business as well. Being a curator means that people go to you for information and the hottest stuff, this translates to increasing your page’s propensity for interaction.
Step 2: Create a schedule for posting the content you’ve obtained. The interval of time is important because it’s a factor in getting your posts to appear, after all. What worked for me was posting every four hours. I post at these times:
8AM, 12PM, 4PM and 8PM.
They work pretty well for me, and I’m able to draw a reasonable amount of feedback from my audience.
Step 3: Pattern your posts like call-to-actions. Remember what I said about providing value? You need to do that whenever you post a link on your Facebook page. Write a short two-sentence blurb that explains what the link is about and why your fans must absolutely click and read through it.
This is actually one way of click training them. Click training involves developing your audience’s trust in such a way that they don’t need to read through whatever it is you post – all they have to do is click on it because they know, based on the records of the past and according to their judgment, that you care for them and the stuff you recommend is good.
Step 4: Always have an image up there. It’s essential to have an image associated to your link because people, according to research conducted, have been known to respond and click through them more often.
Step 5: Create chat ups. Chat ups are blurbs of media that explicitly ask your fans to place a comment under it. Consider “caption this”, “fill in the blanks” and “questions and polls. It allows users to not only interact with each other. It also increases your impression rate.
Step 6: Track everything. You’ll need to find out which of your posts get the most impressions and feedback. From there you can determine which factors make a post a very special one and apply the same to the future posts.
That’s just about it. I hope you found this list helpful. Let me know what you think in the comment section below.