The second Baguio Blogging Conference is just two days away and it’s going to be held at the Azalea Residences in Baguio City. Read More
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blogging
The Second Baguio Blog Conference – See You There!
09 May 2013
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Speaking Engagements
Create Something People Want To Share
03 May 2013
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Internet Marketing
Image from blog-growth.com
Look around, browse around, people are here to share different information every day and every minute. From the mundane, “What’s in your mind?” and “What’s happening”, to those highly important world issues, sharing information has become part of our lives.
This is also a way to measure how much impact or relevance a person or topic has to its readers. So if you want your blog not just to rank but to also create an impact, make sure you have something that people would want to share; just like what John Jantsch said.
Since information is readily available to all of us now, people would also find a filtering system to sort through all the information we are presented with. Our brain can only take so much, and frankly not everything we read, hear, or feel will capture our attention. This is why whatever we share must be valuable to our readers, or we would elicit a reaction from them in the form of sharing it. This will benefit us not just for the time being but also in the long run. It will certainly improve our credibility and online presence.
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Focus On A Blog That’s Great For Your Readers
01 May 2013
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Internet Marketing
Image from blog-growth.com
There are so many blogs these days it can be hard to compete. But fact is, readers will always look for you once you provide them with what they want, which is great content.
Brian Clark believes we shouldn’t “focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Remember, your blog is your product and your brand; while your readers are your clients. Don’t get me wrong you are not selling your blog to your readers, instead your blog must appeal to your readers. They need to find a sense of connection to your blog. How will you achieve that?
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The Advantages of Blogging for Your Business
06 Mar 2013
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Blogging,Internet Marketing
Blogging is no longer just an avenue to express your feelings online. Now, it has become a way to build your business’ online presence. Although not necessary, it has proven to be a great way to increase visitor traffic to your website. Thus, helping increase the chance of getting customers and improving sales.
But how can exactly help online businesses? Well first and foremost. People love blogs because it humanizes a company or brand. It just means that clients/visitors are able to interact with companies. A blog is often presented as a brand’s spokesperson, giving updates and current information from the brand.
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Blogging Gets You More Business
25 Oct 2012
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Blogging,Internet Marketing
So it’s a given fact that Google loves blogs. This is because blogs are made not by corporations or businesses, rather, people Real, live actual people who blog out of passion or maybe even boredom. And people are bound to trust other people – not just legal entities like corporations.
But the point is that you should blog more because people are inclined to share your stuff if and when you keep providing them value. That, plus the search engine spiders love to munch on fresh, new content and index them for the Big G (Google).
Think about it.
You answer their questions, address their needs and solve their problems 2 or 3 times a week – who wouldn’t be a happy reader/subscriber? That, plus a high pull on search engine rankings grants you the traffic you need to sustain a business AND a higher chance to convert.
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Marketing Insight Wednesday: Companies That Blog Have 55% More Website Visitors
03 Oct 2012
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Blogging,Marketing Insight Wednesdays
So why is this the case?
Simple, really.
People want to associate themselves with a brand that’s human enough to take care of their needs. Sure, a website with all that look and feel will look good. But beyond the surface lies nothing else but the intention to take whatever money’s left in their target audience’s wallet.
Here are three other compelling reasons why a blog does better than a conventional website.
1. Blogs generally have a non-selling environment going on. People like to buy things but they HATE being sold to. So yeah, blogs are totally human-friendly AND wallet-friendly.
2. Blogs get indexed by Google more AND they rank faster than ordinary websites too. Yeap, Goooglez love blogs.
3. Blogs provide the value people need through answers and solutions. So whether your target audience is in shopping mode or not, they’re bound to visit it sooner or later.
So now that you know what a blog can do for your business, what are you going to do now? Let me know in the comments section below.
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[VIDEO] How To Get Customers Online With Blogging
07 Aug 2012
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Blogging,Internet Marketing,Video Blog Tuesdays
It’s always been a point for me to recommend to new customers to get a blog mainly because it’s where most of the magic happens – both the meeting up between my customer and his/her customers, up to the point where they have a meaningful and profitable relationship with each other.
In this video, I’ll show you what I mean.
Check it out:
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The Value of Summary Posts
29 Jul 2012
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Blogging,Internet Marketing,SEO
CC Image courtesy of stevendepolo on Flickr
Today, I finally had the chance to start doing my very first Summary Post. It was like a resurrection! It rose up from the bottom of my To-Do list and was finally ticked off. (Yeah Beybeh! I’m so proud of myself!)
So what is a Summary Post anyway? Read More
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Marketing Insight Wednesdays: Connect your Content with your Contact
04 Jul 2012
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Internet Marketing,Marketing Insight Wednesdays
Believe it or not, staying relevant is one of the things most Internet marketers have trouble with. This is because most of them market their brand – not necessarily what their audience wants to talk about especially if they’re starting. Read More
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What Do I Blog About?
03 Jul 2012
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Internet Marketing,Videos
So you finally decide to get a blog. The thing is, you don’t know what to blog about. One of the common mistakes small businesses make is to blog about things that their target audience don’t really find as engaging or as interesting as the former thought it to be.
In this video, I’ll show you exactly what to blog about and some concrete examples. Check it out.
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