TECHIE AKO! Region IV-A Digital Summit “Digital Influencers of Business and Beyond”

What does it mean to be an online entrepreneur? Is being able to share online and engage with your customers enough? Well, those are just a few things you need to know when it comes to having an online business.

But guess what, there is another way to know how online and digital business works. Come to the 2014 Regional Digital Summit and get a great opportunity to learn about digital entrepreneurship and more.

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Marketing Is About The Stories You Tell

 

Image from Pinterest

Image from Pinterest

Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience.

As Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” To make your brand and products stand out, you need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall.

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A Company’s Website Is Key To Their Entire Business

Image from Creatage

Image from Creatage

Establishing a strong online presence is just as important as reaching your target sales and marketing in your community—That’s the rule in business nowadays. It’s not enough you’re marketing your business offline.

Things are changing; you can’t practice all the old-school marketing in a new age. Today, your target customers are searching for your business online and if they can’t find you there, then it’s likely they will go to your competitors. According to Marcus Sheridan, “ In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”

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Marketing Is A Contest For People’s Attention

Image from Creatage

Image from Creatage

When the word marketing is mentioned, some people link it with promotions and sales. But it is so much more than those concepts. Marketing is about capturing your target audience’s attention long enough for them to listen to what you are saying.

Seth Godin explained it better. He said, “Marketing is a contest for people’s attention.” All companies do marketing, but not everyone succeeds. Some do it better than others while there are those who at times feel clueless on what they are doing. First thing you need to figure out is who your target market and audience is. You can’t generalize on this matter. You must be specific for only then will you have a successful marketing strategy. Once you figure that out, you need to get to know your audience and figure out the best way to get their attention.

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Content Marketing Is A Commitment, Not A Campaign

Image from braca-montes.com

Image from braca-montes.com

People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.

With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.

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Make It Simple. Make It Memorable.

Image from Pinterest

Image from Pinterest

Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective.

When coming up with marketing campaigns or online advertisements, we need to take Leo Burnett’s advice, “Make it simple. Make it Memorable. Make it inviting to look at. Make it fun to read.” The simple and memorable ones are what capture your audience’s attention.

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10 Reasons Why You Need A Digital Marketing Strategy

Smart Insights has established the fact you need a digital plan to support your organization’s digital transformation. In an informal poll they ran back in 2012 and 2013, they found how widely formal digital strategies were used. Results showed that around two-thirds to three quarters of respondents don’t have a digital plan. Also, many of them were already doing digital marketing without any prioritized plan of activities to ensure the success of online marketing.

Fast forward to 2014, the latest research suggested an improvement when it comes to planning. Only fewer than half doesn’t have a digital strategy. To those who have figured out their digital strategy, Congratulations!

However, not everyone seems to realize they need a digital channel strategy. In case you are one of those entrepreneurs, here are reasons why you need to start considering a strong digital marketing strategy for your online business:

  1. You’re directionless – Without a digital strategy, your company lack clear strategic goals on what you want to achieve online. These goals can be to gain new customers or to build better relationships with existing ones. When you don’t have goals, you won’t be able to put your resources to reach new targets and you won’t evaluate results through analytics.
  2. You won’t know your online market share – You need to understand your online marketplace. The dynamics is very different compared to traditional channels such as different types of customer profile and behaviour, competitors, propositions and options for marketing communications.
  3. Existing and start-up competitors will gain market share – If you’re not devoting enough resources to your own digital marketing strategies or have not defined them yet, then your competitors will likely take advantage of that.
  4. You don’t have a powerful online value proposition – A clear and defined online customer value proposition will separate your brand. Also, it will encourage loyalty among your existing and new customers.
  5. You don’t know your online customers well enough – Sure Google Analytics can help you measure the volume of your visitors and followers. However, it can’t identify your weak points and how to address them.
  6. You’re not integrated – It’s best to integrate digital media with other traditional media and response channels.
  7. Digital doesn’t have enough people/budget given its importance – It may prove difficult to respond immediately and effectively to competitive threats because there are insufficient resources focused on planning and executing e-marketing. Also, it is likely that there is a lack of e-marketing specialists.
  8. You’re wasting money and time through duplication – Be wise with your resources and don’t let them go to waste. This usually happens with large companies where they have different marketing organization purchasing different tools or using different agencies performing similar online marketing tasks.
  9. You’re not agile enough to catch up or stay ahead – Keep innovating and try new approaches in order to gain and keep your online audiences.
  10. You’re not optimizing – Once you have all the basics right, you need to make sure there is continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.

To learn more, you may visit this article from Smart Insights.

Interview With Louie Sison

I have always been an open book when it comes to my experiences and journey in building an internet marketing business. Recently, I had an interview with Louie Sison, a blogger based in Pampanga, about how I started from being a web developer, spearheading my own consultancy company, and being a life coach.

Pursuing an online career can take a lot of work but the results are also fruitful. I am able to enjoy a flexible time that I dedicate to my family. At the same time, I work on what I am passionate about, which is Internet marketing and share my knowledge on how to be successful online.

Check out this video replay of the interview and find out if pursuing an online career is for you.

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Digital Marketing 101

Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing.

What is internet marketing? How do you define it? Well, according to Wikipedia’s description, “it is the marketing and general promotion of products and services over the internet.”

It is also known as web marketing, online marketing, e-marketing, and more commonly known in the Philippines as “digital marketing”.

Digital marketing includes everything connected to the internet:

  • Regular computer
  • Smart phones and wireless devices
  • Email
  • Mobile apps
  • Internet tv

The 3 Pillars of Internet Marketing are:

  1. Lead Generation – getting people to “see” your business and gain their interest.
  2. Conversion – Turning these visitors to customers by closing a sale.
  3. Follow up – follow them up for any repeat purchases.

These three are important to really have a successful online business. You need people to see your business/products in order to gain interest and customers. You need followers who you can turn into clients and for these clients to come back and purchase again.

Why do you need Digital Marketing?

  • Your target customers are in the internet. – There are 2.8 Billion Internet users as of July, 2013 according to internetLiveStats.com.
  • Social media and the internet affects offline and online behavior
  • It’s no longer an option, it’s a requirement – This is especially true for professionals and entrepreneurs.

It’s not enough to just have an awesome website and post ads. Right now, you need to find out where your target audience is hanging out online and engage them there. Most of the people online are looking for information and engage with people. So don’t sell online, build relationships instead.

Meanwhile, here are some of the programs I personally use in my digital marketing efforts for my online business. These are also what I recommend other entrepreneurs on tapping in order to get the most out of their online marketing.

  • Website – this provides credibility as a business as well as Search engine visibility. When your target audience search for you online, they can easily find you.
  • Blog – the easiest and cheapest way to engage with your target audience
  • Social Media Marketing – use all available social media networks.
  • Search Engine Optimization – it’s a process of making your website rank in the search engines based on certain keywords. Remember that Google is the new directory. People go to Google to find out who offers the best product and services.
  • Search and PPC Advertising – these are the most popular online advertising.
  • Email Marketing – this is still the highest converting channel if done right.
  • Blogger and Influencer Marketing – it is when you engage with influencers and thought leaders to promote and improve your brand’s visibility online. It’s all about building relationships online.

Digital marketing is an integral component in a successful business. In a world where everyone is in the Internet, you can’t ignore the fact you need to be present there as well. Learn more about this topic on this webinar replay.

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Top 5 Tips To Grow Your Company’s Blog

Blogs are the humanize brands. It’s a way companies can show their personal side to their customers. Of course you want to provide valuable content and don’t just post everything and anything in the blog.

Here are the top 5 tips to grow your company’s blog.

  1. Write blog posts for your readers not for Google – Remember, you are writing for human readers and not for the search engines. So don’t just flood your company’s blog with content packed with keywords. Produce great content that your readers will love and they will naturally share it, giving you a search engine optimization benefit. Think of your target readers first.
  2. Publish content designed to create actions – Create great content that your readers will love to read and ask them to take action. For example, ask them to subscribe to a mailing list, so they can be updated each time you post new content. In order to have a successful company blog, you also need high conversion rate. Build in an actionable request into your content to ensure conversion.
  3. Make your blog easy to read – The design and layout of your website will help readers decide if they want to stick around your blog and read the rest of your post. If it’s hard to navigate, they won’t spend time on it. You need to make sure your blog’s layout is clean, responsive, and easy to navigate.
  4. Expand your audience through syndication and social media – The only way to gain new readers is by introducing more people to your blog. You need to find people who will be interested in your blog. The first place to look at is in social media. You need to establish presence in several social media channels. Share all your blog posts on social media to drive in more people to your blog. Google+, Facebook, Twitter, Pinterest, and LinkedIn are all good social media outlets to start sharing your content on. Another way is by syndicating your content across larger sites that are in the same industry.
  5. Make your content easy to share – Make sure your readers can easy share your content with social sharing options. People like to share content that is useful.

Use these tips to grow your company blog’s readership as well as provide your target readers with great content and experience. Publish your blog with your target audience in mind and they will continue to come back for more and share your content.

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