People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.
With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.
As Jon Buscall put it, “Content marketing is a commitment, not a campaign.” Entrepreneurs must commit to provide information that will help improve the lives of their target customers. It is not a one-time campaign that entrepreneurs will abandon. They need to commit to it.
Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you. Create an impact by offering added knowledge and information and you will build lasting relationships with your customers.
Content may be King, but Marketing is Queen
Nowadays, digital entrepreneurs are seeing the importance of valuable content on their websites. But social media marketing also helps bring in readers and followers. And like the quote above said, “Content is king, but marketing is queen, and runs the household.”
Number One Rule Of Storytelling: Make Me Care
Everyone may hear you but there will be a select few who will stay and listen to what you have got to say. The only way you can make them listen is to make them care enough. This also applies in business. When we offer a product or service, we need to consider whom […]
Good Content Is Telling A True Story Well
Relevant and valuable content is essential in digital marketing. It is all about the content you share. After all, people go online to search for information. At times, people wonder, what is good content? According to Ann Handley, “Good content isn’t about good storytelling. It’s about telling a true story well.” We can’t just invent […]
Marketing Is About The Stories You Tell
Image from Pinterest Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to […]
Digital Marketing 101
Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing. What is internet marketing? How do you define it? Well, according […]
[INFOGRAPHIC] Inbound Marketing VS Outbound Marketing
In a world that’s filled to the brim with ads, both online and offline, there exists a type of marketing that really (and literally) draws leads and customers in. It also makes them convert more! Inbound marketing involves the creation content that’s custom-fit for a particular type of audience. This sort of content is something […]