People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.
With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.
As Jon Buscall put it, “Content marketing is a commitment, not a campaign.” Entrepreneurs must commit to provide information that will help improve the lives of their target customers. It is not a one-time campaign that entrepreneurs will abandon. They need to commit to it.
Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you. Create an impact by offering added knowledge and information and you will build lasting relationships with your customers.
Interview With Louie Sison
I have always been an open book when it comes to my experiences and journey in building an internet marketing business. Recently, I had an interview with Louie Sison, a blogger based in Pampanga, about how I started from being a web developer, spearheading my own consultancy company, and being a life coach. Pursuing an […]
Learn From Your Most Unhappy Customers
Our customers are our greatest critics. We can get the most honest feedback from them. And when it coms to learning from our mistakes, we must listen to our most unhappy customers. It’s just like what Bill Gates said, “Your most unhappy customers are your greatest source of learning.”
Share And Engage
These days, we have so many ways and medium to connect that sharing information becomes so easy. Meanwhile, what and how we connect can dictate the amount of influence we have on people. A recommendation can make us while an opinion can break us. With all the information available online, we sometimes don’t know which […]
Love Your Readers To Death!
Blogging is one aspect of digital marketing and has been proven to be very effective. Sharing valuable content helps you connect with your readers. This is what will give you the window of opportunity to engage with them and find out more about their needs. Your readers are your greatest fans and your greatest critics. […]
4 Mobile Marketing Steps Every Business Should Take
With the popularity of smartphones, it’s no surprise entrepreneurs need to make the necessary changes to keep up with the consumers. Entrepreneurs need to make sure that their online businesses are ready for mobile marketing. This simply means that their websites are mobile-friendly and can actually deliver marketing efforts through mobile systems. How? This is […]
Build Credibility Through Your Content
You can’t buy credibility. You have to earn it. It’s the same when vying for credibility on the web. Most people now have access online and can easily own a space through blogs and websites. There are tons of information and experts online that it’s hard whom you should listen to. As bloggers, you must […]