People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.
With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.
As Jon Buscall put it, “Content marketing is a commitment, not a campaign.” Entrepreneurs must commit to provide information that will help improve the lives of their target customers. It is not a one-time campaign that entrepreneurs will abandon. They need to commit to it.
Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you. Create an impact by offering added knowledge and information and you will build lasting relationships with your customers.
Stop Selling, Start Helping
It’s not about selling, people don’t like being sold things, but they do love to buy especially when the product is valuable to them. As online entrepreneurs, we must not look for landing the next sale. We should find out how much or how else could we help our clients. When you start taking care […]
Build Digital Relationships And Reputation
Before we could close a sale, we need to build relationships. This is also applicable in the digital world. Everything today can be found online and socializing means tweeting or tagging someone in social media outlets. That’s why, it is more important to take care of our relationships more than ever. The Internet is a […]
Relevance Makes Content Engaging
Image from HubSpot Nobody wants news of what happened two weeks ago. People want to know what is happening now. It is about being updated with the current events and what’s interesting for them. The best way to talk to your followers is by updating them and by giving them relevant information. These information needs […]
Keep It Concise And Keep It Meaty
Capturing your audience’s attention can be a challenge at times, but keeping them interested in what you are saying is more difficult. A person’s attention span is getting shorter each year due to the mass of information available to us nowadays. Before, we need to read through piles of books and articles at the library […]
Be A Member, Not A Marketer
The best way to approach prospective clients is not to treat them as customers. Just get to know them first and see if your company can offer them something. Internet marketing will not be complete without social media. But just like in traditional marketing, it’s important to build relationships first before offering anything. This is […]
Digital Marketing 101
Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing. What is internet marketing? How do you define it? Well, according […]