People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.
With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.
As Jon Buscall put it, “Content marketing is a commitment, not a campaign.” Entrepreneurs must commit to provide information that will help improve the lives of their target customers. It is not a one-time campaign that entrepreneurs will abandon. They need to commit to it.
Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you. Create an impact by offering added knowledge and information and you will build lasting relationships with your customers.
Be Creative And Experiment With Your Marketing
There’s always a new marketing campaign coming out every once in a while. Sometimes we look at these campaigns and question whether or not they are applicable for our business. We often get inspired and can’t wait to adapt them to our own brand. There really are no right or wrong marketing. It’s about how […]
Clarity Trumps Persuasion
As online entrepreneurs, your business must show your potential clients the reason why it is offering the products it is offering. Are you going to teach people? Will you be sharing a piece of knowledge? Make it very clear at the very start why you are here. Also, make it clear what it is you […]
Secret to Marketing to People Who Don’t Have Reading Time
Our readers’ attention span is getting shorter and shorter every time. You can’t blame them, especially with all the digital noise today. So how do we effectively market our products and services to them? Entrepreneur.com shares an interesting infographic on how to successfully incorporate story telling to marketing. Check it out below.
Facebook Marketing 101: Tips And Tricks
Recently, I discussed the essentials of Facebook Marketing. I’ve even shared the webinar replay for it. Now, it’s time to give a little extra by sharing my top tips and tricks to make your Facebook Marketing efforts even more successful. Tip #1: Seed you community – This means tapping into your network like your friends, […]
10 Reasons Why You Need A Digital Marketing Strategy
Smart Insights has established the fact you need a digital plan to support your organization’s digital transformation. In an informal poll they ran back in 2012 and 2013, they found how widely formal digital strategies were used. Results showed that around two-thirds to three quarters of respondents don’t have a digital plan. Also, many of […]
6 Rules To Woo Your Customers With Your Business Blog
Blogging can often come as a challenge for many of us, and writing a business blog is no exception. The goal is to make your readers fall in love with your company through your blog. This may seem daunting but it can be done. Entrepreneur.com shares some rules to win more business with your blog. […]