People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing.
With the help of content marketing, entrepreneurs can easily provide their target audiences information about their products or services. Hence, content marketing is an on-going process of providing relevant and valuable content and not just a gimmick.
As Jon Buscall put it, “Content marketing is a commitment, not a campaign.” Entrepreneurs must commit to provide information that will help improve the lives of their target customers. It is not a one-time campaign that entrepreneurs will abandon. They need to commit to it.
Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you. Create an impact by offering added knowledge and information and you will build lasting relationships with your customers.
Facebook Marketing 101: How To Measure Success?
Posting a status or an image on Facebook is easy, but knowing if somebody is reading it and if you were able to attract your target audience is another thing. Brands who have set up a Facebook Page can take advantage of its benefits. For one, they can measure the success of their Facebook marketing […]
Build Digital Relationships And Reputation
Before we could close a sale, we need to build relationships. This is also applicable in the digital world. Everything today can be found online and socializing means tweeting or tagging someone in social media outlets. That’s why, it is more important to take care of our relationships more than ever. The Internet is a […]
Start With The End In Mind, And Work Backward
Once we find what we want, the next step is to create a goal, which is the easy part. Knowing what we need to do first is more challenging. There are even times that we get stuck just thinking about what we need to do to achieve our goals. It’s not easy to reach a […]
Keep It Concise And Keep It Meaty
Capturing your audience’s attention can be a challenge at times, but keeping them interested in what you are saying is more difficult. A person’s attention span is getting shorter each year due to the mass of information available to us nowadays. Before, we need to read through piles of books and articles at the library […]
Blogs As The First Piece Of Social Media Real Estate
Online businesses today can’t just rely on their websites. They need to set a strong online presence and to engage with people. Social media will help, but having a blog will be even more valuable. When it comes to real estate, you want to own a home, not rent it. If you are serious about […]
10 Reasons Why You Need A Digital Marketing Strategy
Smart Insights has established the fact you need a digital plan to support your organization’s digital transformation. In an informal poll they ran back in 2012 and 2013, they found how widely formal digital strategies were used. Results showed that around two-thirds to three quarters of respondents don’t have a digital plan. Also, many of […]