Nowadays, digital entrepreneurs are seeing the importance of valuable content on their websites. But social media marketing also helps bring in readers and followers. And like the quote above said, “Content is king, but marketing is queen, and runs the household.”
Without the help of marketing, your content will go unnoticed. In fact, with today’s social media revolution, marketing through various avenues is really expanding. There are just more and more ways of how you can engage and interact with other people and potential clients.
The analogy made here is that, the marketing and content are equally important and benefit each other.
Say you have great content, but lack the marketing; readers won’t discover all those great content you have. And those could have been potential leads. Meanwhile, aggressive marketing but lacking quality content can bring sales down too; because readers and followers won’t see all the value of leading them to a product-less campaign.
So remember to partner valuable content with an active marketing strategy. Don’t sacrifice one with the other; keep it balance.
Content Marketing Talks With People
Listening, talking, and engaging are three different things. But all three are essential when it comes to successful internet marketing. Marketing has evolved through the years. Now, we can add content marketing the list. What’s the difference? Doug Kessler said, “Traditional marketing talks at people. Content marketing talks with them.” Kessler meant that content marketing […]
New Marketing Is About Relationships
“Buy now! Get it today!”—These are some of the things we used to hear on marketing and advertising spills. But nowadays, it’s not all about how good what you are saying and where you are saying it. It’s about the relationship you have with your customers. Marketing has evolved and is no longer what […]
You Can’t Shortcut Relationships
Successful internet marketing rely on the relationships we build. It’s not just about selling or offering products. We need to make a connection with our readers and followers. Building relationships take time and like Scott Stratten said, “You can’t shortcut relationships.” There are no shortcuts in building relationships. Just think of your closest and best […]
Connect, Create Meaning, Make a Difference
With today’s digital age, our ways and forms of communicating have evolved. We can now talk face to face without being present in the same room, using video chats. Also, updating 300 people about what are you up to is as simple as typing 140 characters. But it is also in this digital age where […]
Focus On A Blog That’s Great For Your Readers
There are so many blogs these days it can be hard to compete. But fact is, readers will always look for you once you provide them with what they want, which is great content. Brian Clark believes we shouldn’t “focus on having a great blog. Focus on producing a blog that’s great for your readers.” […]
Your Culture Is Your Brand
A brand is not just a mere logo or a product; it is how we represent ourselves to our target customers. It is also how we want to be known. There are a lot of brands today but there is always one that would dominate a certain industry. You would know branding is effective when […]