Tips on Optimizing Your Facebook and Twitter Profiles

ben francia | by Ben Francia | Last Updated: August 22, 2011

Facebook and Twitter are your two little spaces in the Internet where everyone else can see you. They’re arguably two of the best avenues to market in and are the last of your worries when shelling out cash for. They’re also the best place to market your products and services in the form of a page and Twitter account. Why is this the case?

Well, besides the fact that you’re able to put your business in the eyes of more than a million people, you’re also making your social presence glare. More than that, these fan pages and profiles are considered pages by search engines such as Google. This means that people you’re not only dominating in the social realms, you’re also kicking ass in the search engine realm.

In any case, here are 5 things you must absolutely do if you want to get the most out of your social media efforts through only your profile. Check it out:

Provide a brief but effective background – Profiles don’t necessarily have to be autobiographies. All you need to do is tell them in 5 to 20 sentences who you are, what you do and how you can help them. This is also where you get to insert your target keywords. Remember, try not to make it too spammy. Just make it sound as natural as possible.

Include links to your other social places – It’s always important to put in you other social places if you’re given the opportunity. In this case, it mostly applies to Facebook, YouTube and Linkedin. Remember, include when you’re telling them to follow, subscribe or connect with you so format it like a call to action.

These are a few tips that should otherwise get your social media campaigns to not only look good in the eyes of the search engines, but in the eyes of your audience as well.

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