The only way you can connect to your audience is by going to them. You need to find where they are hanging out and engage them there.
You can’t wait for your target customers to come to you; you have to go to them. It’s the same case in digital marketing and social media. Find your target customer where they hang out, find out what they like and hate, and just engage with them. You can thank them for their support and handle negative situations.
Jay Baer said, “Companies can’t beat real people in social media; they must join them.” In order to get to know consumers, you need to make an effort. One of these is by hearing them out offline and online. Listen to what they are saying even on social media. At times, people speak the loudest and more freely in social media outlets. That’s where they voice out their opinions on events, products, and brands.
Take the time to hear out what people are saying. Listen to their opinions. These may help you improve and provide a better product. Don’t shut them out or beat them. Go and join them in the venue they are most comfortable in.
Marketing Without Data Is Like Driving With Your Eyes Closed
Research is essential in any aspect of a business. You can’t start a business without learning about its in’s and out’s. You need ample time to do your research properly and gather all the necessary data to ensure success. The same goes with marketing your business. How can you expect to effectively do marketing when […]
Make It About Them, Not About You
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Business Opportunities Are Like Buses
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People Don’t Know What They Want Until You Show It To Them
Before creating any marketing or business strategy, we need to learn everything about our target customers. We need to find out what they want, what they need, and what their challenges are. But most importantly, we must be able to provide them with all the answers and solutions they would ever need. One of the […]
Adapting to the Changing Needs of Customers in a Digital Age
Learn the 5 key areas that can help you deepen your relationships with your customers in this digital age In a time of rapidly changing economies and ways of handling everyday life, it goes without saying that users all over the world have evolved. Everyone and everything is connected, from your workout watch and your […]
Q&A Session: Digital Marketing 101
Digital marketing is a strategy all entrepreneurs need in order to grow their businesses, as I have mentioned previously in my Digital Marketing 101 Webinar. But there are still a lot to learn on how to do it effectively. To answer some of your questions, I recently conducted a Q&A session. There were a lot […]