Design and Marketing: Marketing Without Design Is Lifeless

ben francia | by Ben Francia | Last Updated: May 7, 2014

Design and marketing goes hand in hand. One succeeds with the other’s help. Together, they can bring success in any entrepreneurs’ strategy.

Von R. Glitschka said, “Marketing without design is lifeless, and design without marketing is mute.” Design brings out more than just color. It brings out life. It lets a product speak to its audience without uttering a single word. It captures a customer’s eye. The engagement may be brief but this is what captures a customer’s attention and affects buying attitude. Meanwhile, marketing spreads information and lets people know about something whether it is a product or a service.

Both design and marketing rely on each other not just to make a sale but also to make sure people see the value of what they are representing. Both are vital to the overall success of any brand.

Don’t underestimate the power of design and marketing working together. They can strongly affect the success of any campaign or strategy. Use them well and you shall reap the benefits.


Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

2020-07-14 19:38:35

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[…] Francia, B. 2014. Marketing without design is lifeless, Design without marketing is mute. [Online] [accessed on 20/5/2015] Available from:… […]

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