We go online for content. They may be offered in different forms such as videos, articles, and photos, but they are all content. And they all offer information. Yes, your website may offer a particular product or service, but before you turn your visitors into buyers, you need to provide them with information and reasons why they must trust your business.
This is why content is so important in digital marketing. It plays a vital role in conversion. But you can’t just simply produce all the content you think of. You need to plan what type of content your audience would find relevant, in what forms, and how often would they want it.
In the next episode of my DIY Digital Marketing Webinar Series, I’ll be sharing to you the framework that I use in creating a Content Marketing Plan for your business.
Date & Time: February 20, 2015, Friday, 5:00pm
Venue: Online! (At least 1mbps internet speed is required)
6 Tips For Content Marketing Success
Content marketing is a great part of internet marketing that has been proven to generate success in terms of gaining new leads and customers. A lot of brands are already realizing the power of content and taking advantage of it. More importantly, content marketing can take your brand to new heights. Below are some tips […]
[INFOGRAPHIC] Inbound Marketing VS Outbound Marketing
In a world that’s filled to the brim with ads, both online and offline, there exists a type of marketing that really (and literally) draws leads and customers in. It also makes them convert more! Inbound marketing involves the creation content that’s custom-fit for a particular type of audience. This sort of content is something […]
Do’s and Don’ts Of Content Marketing
Even up to now when people talk about content marketing, a lot of them are left clueless. The main reason is because they don’t know what content is and why they need it. Is it just blog posts, video clips, and photos? These are all content and more. Once you’ve established the importance of content […]
Good Content Is Telling A True Story Well
Relevant and valuable content is essential in digital marketing. It is all about the content you share. After all, people go online to search for information. At times, people wonder, what is good content? According to Ann Handley, “Good content isn’t about good storytelling. It’s about telling a true story well.” We can’t just invent […]
How Long Should My Articles Be?
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Content Marketing 101
Videos, blogs, and tweets – these are all part of content marketing. But until now, some are still confused as to what it really means. According to Content Marketing Institute, Content marketing is a marketing technique of creating and distributing relevant and valuable content to ATTRACT, ACQUIRE, and ENGAGE a clearly defined and understood target […]