We go online for content. They may be offered in different forms such as videos, articles, and photos, but they are all content. And they all offer information. Yes, your website may offer a particular product or service, but before you turn your visitors into buyers, you need to provide them with information and reasons why they must trust your business.
This is why content is so important in digital marketing. It plays a vital role in conversion. But you can’t just simply produce all the content you think of. You need to plan what type of content your audience would find relevant, in what forms, and how often would they want it.
In the next episode of my DIY Digital Marketing Webinar Series, I’ll be sharing to you the framework that I use in creating a Content Marketing Plan for your business.
Date & Time: February 20, 2015, Friday, 5:00pm
Venue: Online! (At least 1mbps internet speed is required)
Do’s and Don’ts Of Content Marketing
Even up to now when people talk about content marketing, a lot of them are left clueless. The main reason is because they don’t know what content is and why they need it. Is it just blog posts, video clips, and photos? These are all content and more. Once you’ve established the importance of content […]
My Top 10 Content Marketing Tips for Businesses
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Inbound Marketing VS Outbound Marketing
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Content Marketing and its Role in Internet Marketing
Whenever you hear about Internet Marketing, you often come across the term Content Marketing as well. In fact, at times the two are mistaken for each other; since the one way of effective internet marketing is through content. Content builds a website’s popularity and influence online. But what is it exactly? How do you define […]
How Long Should My Articles Be?
Length, word counts, and paragraphs, really? How long should your blog posts be? Is there a recommended word count? Copyblogger has a great answer for this question. The answer is, “As long as necessary. And no longer.” Brevity is important in any form of writing, whether offline or online. Content marketing is no different. We […]