The Digital Influencer Marketing Summit – Cebu 2012

ben francia | by Ben Francia |Last Updated: October 30, 2012

Generate Awareness and Interest about your Brand or Advocacy.

Work with Digital Influencers and Brand Ambassadors to spread your message.

Develop activities and advocacies that will take your brand image to a higher level.

The Digital Influencer Marketing Summit – Cebu 2012

Learn from the experts who are Digital Influencers in their own fields.


9:30 – 10:30 Registration

10:30 – 11:30 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists: Kevin Ray Chua and Rabsin De La Cruz)

With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.

10:30 – 11:15 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results

(Speaker: Ruben Licera Jr. and panelist: Tof Salcedo)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

11:15- 11:45 Keynote – Sponsor Talk (We are currently looking for sponsors.)

11:45 – Raffle

12:00 – 1:00 BREAK

1:00 – 2:00 Blogging and Social Media Influence in the 2013 Elections
(Speaker: Janette Toral)

With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.

We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.

2:30 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and Richard Eldridge, Lenddo)

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

3:30 – 4:00 The Influencer Transformation
(Speakers / Panel: Ben Francia and Khoa Bui)

From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4:00 – 4:30 E-Commerce, Data Privacy, Cybercrime Laws: What Every Digital Influencer Needs to Know

With the E-Commerce Law of 2000, Data Privacy Act of 2012, and Cybercrime Prevention Act of 2012 (currently on TRO), new opportunities and challenges are to be hurdled in the social media. In this session, participants will be brief on what digital influencers need to know about these regulations and the responsibilities that we need to keep in mind.

4: 30 Introducing the Digital Influencers Community / RAFFLE


Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only.

Those who will sign-up and pay on or before October 31, 2012 only need to pay a fee of five hundred pesos (P500).

It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Discover insights in working with Digital Influencers and Brand Ambassadors

Or be empowered to become Digital Influencers and Brand Advocates in your Industry.

Be there

The Digital Influencer Marketing Summit – Cebu 2012
November 24, 2012 – SM City Cebu Conference A & B
9:30 am until 5:00 pm

Sign Up NOW!

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