Core Values of a Digital Influencer: AUTHENTICITY

On November 24, 2012, I spoke in the Digital Influencers Marketing Summit in Cebu. It was a riveting experience to meet people from all over the Philippines and share with them what it’s like being transformed into an influencer. One thing I may have missed sharing with them is one core value every influencer should have.

You ever wonder how some people are able to rally an audience behind their cause or advocacy even though they’re not really good speakers or assume some celebrity status? It could be a rare instance, but it DOES happen. Ever wondered about how some people are generally more trusted on the spot even if it’s the first time an audience meets them?

Well, folks, it’s got everything to do with being AUTHENTIC!

In this video, I’ll show you one of the core values that literally get people to follow you without any effort at all.

What do you think, folks? Let me know in the comments section below!

Oh, and folks, the next DIgital Influencers Marketing Summit is going to be held in La Union on January 26, 2013. If you want to learn how to be a Digital Influencer and maybe go surfing in the wonderful beaches of La Union, then sign up and get ready to Make It Happen!