Knowing Your Target Audience

ben francia | by Ben Francia | Last Updated: August 20, 2011

Most unsuccessful “digital marketers” employ the use of unecessary tagging, spamming and other annoying tactics just to make a sale. In a web 2.0 world where people think that social networks comprise the Internet, you’ve got to learn how to combine old methods of marketing with new ones.

One conventional method of marketing involves knowing your target audience. Of course, you’re going to have to go beyond just knowing what they want and how they usually get it – it’s going to need to have a web 2.0 twist. Here are a few things you might want to keep in mind when you want to get to know your prospects better:

In the case of selling other people’s products, you’ll know that some market research has been done on the matter and you’ll get an idea as to how it’s used and why it’s used.

I’m not really into stereotyping, but knowing how your audience behaves individually and as a group can give you a head-start in talking their language. When you do this, you earn their trust and given enough content and value, you’ll be a figure of authority.

 

 

Knowing your target audience is a step closer to being a successful Internet marketer because you understand their pains and needs. You see, Internet marketing is more than just posting an ad up in some Facebook wall or in the search engines. It’s more “social” now. You need to earn trust and eventually be seen as an authority.

Dartboard by Sint Smeding, on Flickr
Photo by  Sint Smeding 

What Can a Filipino Virtual Assistant Do To You? « Ben Francia | Internet Specialist and Entepreneur

[...] you ever wondered, “What exactly is that Filipino Virtual Assistant that you keep hearing so much about?” the answer is simple. A Virtual Assistant, or VA, is an [...]

2012-05-31 10:21:29

What Can a Filipino Virtual Assistant Do To You? « Ben Francia's Blog

[...] you ever wondered, “What exactly is that Filipino Virtual Assistant that you keep hearing so much about?” the answer is simple. A Virtual Assistant, or VA, is an [...]

2012-05-31 10:11:18

Leave a Reply

Your email address will not be published. Required fields are marked *

Get a Free Consultation

BOOK NOW