Marketing Insights: One Third of the Word is on the Internet

ben francia | by Ben Francia | Last Updated: September 19, 2012

one third of the world is on the internet1/3 of the people in Earth spend their time in another realm – a realm where memes are making a stand and where businesses, both small and big, are finding solace in terms of getting leads and making customers. This realm is called the Internet and it’s been thriving ever since.

If this isn’t enough to get your juices flowing, take a look at these stats for the Philippines:

1. A study released by Universal McCann entitled “Power To The People – Wave3” declared the Philippines as “the social networking capital of the world,”

-They are also regarded as the top photo uploaders and web video viewers, while they are second when it comes to the number of blog readers and video uploaders.

-The popularity of social networking in the Philippines can be traced in the Filipinos’ culture of “friends helping friends.”

2. The total number of FB users in Philippines is reaching 29175240 and grew by more than 1577360 in the last 6 months.

-The largest age group is currently 18 – 24 with total of 11 086 591 users, followed by the users in the age of 25 – 34.

3. The Philippines ranks as one of the top markets for FAcebook with 92.9 percent of its online population visiting

-continues to hold the top spot for Facebook penetration and also ranks highest in share of time spent on social networking properties across the world

Those are a few bits and pieces of statistics you might want to consider the next time you put your team together to brainstorm a marketing stint.

Let me know what you think in the comments section below!



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