What We Can Learn From Rebecca Black

ben francia | by Ben Francia | Last Updated: September 6, 2011

It’s an understatement to say that Rebecca Black’s “Friday” video drew in a lot of attention. With over millions of views in a matter of days,

The sad part? Rebecca’s “fan” base doesn’t necessarily “Like” her.

It’s also in that span of a few days that the pop star becomes a victim of cyber-bullying. Mentions of how “mundane” the lyrics are (pardon, I don’t want to use strong words such as “stupid), acting defects and a few racial slurs have brought the young star to her knees. It was so hated, it beat Justin Beiber’s Baby video which currently holds 1 million dislikes.

Such is the life of a musical pop star, I guess. But how does this apply to us, marketers and online entrepreneurs?

Let’s face it, there will be trolls in any Internet setting. Be it in the forums, in the social networks or in private coaching portals, trolls and dissenters will always be present. And while these places have rules regarding respect, there will always be someone out there who’ll think that you’re a fake and that you’re no good.

In any case, you’ll need to know how to respond to these people if you want to keep your mind and name clear from any unnecessary issues. Check out this list I’ve prepared for you:

  1. Ignore – These trolls thrive on negative energy. So if you’re going to reciprocate their garbage with some negativity of your own, you’re only going to feed their fire. In this case, just turn your back, be the better individual and walk away.

Remember, you want to provide your audience with value. Responding to a comment riddled with hate might send the wrong impression  to the people you’re ACTUALLY talking to.

  1. Don’t delete everything – Now you may be asking: Should I delete every single item that puts doubt where I don’t it to be? The answer to that is NO. You don’t want to delete everything because sometimes a comment that you think is riddled with hate can have a little sense in them.

It’s all going to boil down on good judgment and timing.  If it’s a form of feedback that you need, then say your thanks (by that, I mean respond appropriately without riding in on the original commenter’s negativity) and apply what needs to be done.

My recommendation: When reading through a hate comment, listen to some feel-good music. It’s going to help with the positive mind set you have.

  1. Respond with a vengeance – When you think a comment is wrong and that answering it would do your business good, then respond. The vengeance part refers to VALUE. Make sure that when you comment, your audience gets something off it.

While it may not silence the troll, you show your audience what you know and what you’re capable of. Oh and it’s a way of saying: “Respect mah Authoritah!”

You know what made Rebecca Black someone I think starting Internet marketers should look up to? The fact that she did what she wanted to do. Most people are held back by inhibitions like insecurity or the fear of losing more than what they’re going to gain. I think it’s really a matter of just taking the plunge and seeing what happens next.

From there, go do a test and track some more. You see? It’s all connected!

Let me know what you think.

Andrij Harasewych

Meh, not really someone to look up to. She her parents pay $4000 to overproduce a video for a song that was ....by most accounts... one of the worst songs of the last decade. As far as a marketing lesson - they disabled comments almost immediately - which goes against the lesson you outline here. In the end, views for the sake of views are not worth it. Overall this was a negative experience, a potential brand was utterly tarnished (her singing career, which has yet to "take off," though its not that she isn't trying). Bad lesson for new marketers.

2015-07-13 00:05:25

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