YouTube: The Internet marketer’s weapon of influence

ben francia | by Ben Francia | Last Updated: September 5, 2011

YouTube is basically a goldmine to Internet marketers for finding highly motivated leads and prospects. This is because YouTube is more than just a free video hosting and sharing site – it’s also a search engine on its own.

With over millions of videos published and viewed everyday, YouTube has now managed to organize itself pretty much like Google does – by ranking videos according to their popularity to users and the keywords and links they contain.

More than that though, YouTube has the capability to influence an audience. This is also why most marketers make it a point to include YouTube in their list of must-have social places. Through videos and their effectiveness in sending a message, YouTube pretty much makes it easy for Internet marketers to sell their stuff. The sad part is, this potential is often squandered by most.


The foundation of YouTube marketing’s success is trust. Trust is relatively hard to earn in the Internet these days and it’s also much harder to gain back when you’ve already attained it. When you’ve given your prospect enough value that they hang on your every word, then that’s the time you know you’ve earned their trust.

Make those videos

You’ve got to know what videos they want to see and determine how often they want to see it. Most of the time, it all centers on the kind of content you provide. The fact of the matter is, you got to deliver what’s expected of you and be consistent with it in the manner of publishing schedule, quality and legth.


Keyword tags, descriptions, channel names, all these must be relevant to each other. It gets you a spot not only in YouTube but in the search engines as well, particularly Google. Make it look natural though and not too spammy. Besides the fact that Google and YouTube looks down upon this is because users find it downright annoying.

It’s not only the keyword tags that need optimizing, it’s also your video that needs optimizing in terms of mobile users and choosing between High Definition and Standard Definition quality. Make sure that almost everyone’s accommodated, and you’ll serve them well.


It’s also important to look at YouTube being a social network. Add friends, subscribe to relevant channels and make nice and meaningful comments when due. You’ll not only be given love back, you’ll gain potential fans and followers as well who you might do business with in the future. When dealing with trolls though, always remember to side with reason and professionalism.


After making a video or video series, you’ve got to let your audience know about it. Make it a point to post your videos on Facebook and Twitter. Feature your video in your blog as well so that everyone who’s been following you in all your social properties. To augment this, you can also send a message to your email list and have them comment and like the video.

If you do YouTube marketing right, you’ll make more friends and fans that are highly motivated and persuaded to jump on whatever it is you tell them. The trick is maintaining that level of trust and authority.

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