2013 is ending and we are about to welcome a new year. For social media, this year has been very exciting. We saw great marketing and content strategies as well as more mobile-ready interface for websites.
This would make you wonder what else is in store for social media next year. Entrepreneur.com has a list of 2014 predictions for social media.
- From storytelling to short-form video – Telling a story is the best way to do business in social media. It lets entrepreneurs relate more to their customers. This pattern started toward the end of this year. For 2014, it will evolve to short, concise videos that will “tell a deeper story than pictures.”
- Fandom will help businesses spread the word – Let your fans do the marketing for you. They will help promote brands to other people.
- It’s about context – We know that “content is king,” which why we have been focusing on content marketing lately. But Entreprenuer.com believes that 2014 will focus on “creating content that’s contextually relevant to the social channels you’re using.” Each social media channel has a different personality. Also, different people prefer different social channels. This is why we have to create unique content for each channel to effectively reach our target audience.
- Paid advertising is here to stay – Facebook and Twitter users are growing, this means they are great mediums to expose your business in. The best way to maximize your brand’s exposure, you would need to advertise.
These will surely be game-changers when it comes to your social media strategies. If you want to know more, you can view the article here.
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