Tip #1: Seed you community – This means tapping into your network like your friends, family, and associates. Your initial followers won’t be strangers; they will be the people whom you know. Share your content with them first and you will eventually gain new followers from their network.

Tip #2: Provide Engaging Content – Facebook, or social media in general, is all about connecting with your network. It is also for sharing information or ideas. So make sure you have something valuable to share. These can be in various forms such as:

• Your blog posts
• Engaging photos
• Infographics
• Questions and Polls
• Caption This!
• Fun and humor
• Timely content

Tip #3: Run a Contest –This is a great way to engage with your followers. Also, it’s one of the quickest ways to market your brand/products. Get creative with your contests, it can run an entire week or just a once a week thing. Ask followers to post a photo, “Like” a post, or post a comment.

Tip #4: Use Facebook Ads – Brands need to take advantage of this feature. It can help get your brand and offers be seen on Facebook, not to mention widen your network. This helps reach out to your target market too.

Tip #5: “Like” and Follow other related Facebook Pages – This will help you reach your target audience as you “Like” and follow other related Facebook Pages your audience are already interested in. Engage with them there.

Tip #6: Build Relationships – This is one the most important tip of all. Building relationships are not just about gaining new customers but it’s also about knowing your audience and empathizing with them. You must also listen to what they are saying and respond accordingly. Do they need support or new information? Provide them that. Also, add value without the need of compensation. Provide valuable information.

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First off, you need to do your Facebook Content Plan by answering these You need three questions:

1. Who is your Audience?
2. What content to share?
3. When to post?

When doing your content plan, remember these steps:

• Write down your Customer profile – Give it a name!
• List down topic categories – What do they care about?
• FAQ’s and SAQ’s – Don’t forget list down your frequently asked questions and should ask questions.
• Subscribe to top 10 relevant Blogs and Facebook Pages – This is a great way to learn and engage with others influencers.
• Create a content posting schedule – A schedule to follow makes sure you always have content to share.

Once, you’ve established what you need, you can go ahead and execute your plan. I suggest you follow these basics to get started with your Facebook Strategy:

1. Post 2-3x a day. Post when it matters
2. Link back to your assets
3. Post catchy headlines and copy
4. Post only relevant content
5. Take advantage of the holidays
6. Use images or photos that communicate
7. Start inviting after 10 posts
8. Listen and Respond
9. Engage as a Person

Learn more about Facebook Marketing in this webinar replay. Make sure to register first and be updated for exclusive access to other helpful resources.

The post Facebook Marketing 101: Managing Facebook Engagement appeared first on Ben Francia.

The first thing you want to do is set up a Facebook page for your brand. So you might be asking, “Why do I need a Facebook page, when I already have a Facebook profile?”

Here are the main differences between a Facebook Profile and Page

• Usage – Facebook profiles are for personal use to connect with friends, while the Page are for businesses and brands.
• Friends and Fans – Our connections in Profiles are called friends while in Pages, we call them Fans.
• Size of Network – In your Facebook Profile you only get a maximum of 5,000 friends, whereas in your Page, you can have unlimited fans.
• Performance Metrics and Analytics – This is a way to measure how well our page is doing. It is only available in Facebook Pages
• Promotion – Facebook Ads are primarily available in Facebook Pages. On the other hand, in Facebook profiles there is now a way to promote your posts.

When it comes to setting up your Facebook Page, here are a few tips to consider:

• Use a Cover Photo that talks about your brand – It must be attractive and attention grabbing. Also, it should say something about your brand. It should not be an ad space and must not include any references to websites, contact numbers, address, etc., as this is against Facebook’s terms and conditions.
• Choose a relevant username – The format will be www.facebook/username/. For example, my Facebook Page’s username is www.facebook.com/InternetMarketingPH. Don’t forget to check the available username and confirm the other details before finalizing everything. Because once you select your username, you can’t change it anymore.
• Fill up the About and Info section – Make sure it is keyword rich. Don’t forget to complete the company profile and description.
• Use your Facebook Page Apps – This is a great way to promote your other social media profiles.

Leverage your business by setting up a Facebook Page. If you want to learn more about Facebook Marketing, watch the webinar replay here. Registration is free. Watch out for more Digital Marketing webinars.

The post Facebook Marketing 101: Setting Up A Facebook Page appeared first on Ben Francia.

Before going through all your brand’s Facebook posts, you need to define your objectives with each plan, strategy, and post.

What do you want to achieve?

• Brand Awareness
• Community Building
• Visibility and Reach
• Lead Generation
• Sales

Whichever of these, having a defined objective can help set your intentions and your plan of action. Also, it will be easier to measure your success. You are now defining what does success means for your company. How can you say you have been successful with your efforts?

Next is to find out when are your fans most active. So you can schedule your posts accordingly. This is also helpful to get the most of your Facebook marketing efforts. You also need to research on when post types are most engaging. This just means, knowing the preference of your fans. Do they prefer seeing images in the morning and videos in the afternoon?

Remember, with all your posts you will go through this process:

Test → Measure → Optimize 

Testing is the experimental stage where in you try something then you measure its success. See how effective it is and if it gives the result you are looking for. Optimize is when you go back to the drawing board to enhance and improve. You now ask yourself, what can I do better to make it more effective? How else can I improve this?

This process may never end because as time passes by you will discover new and better ways of doing things. It is a continuous learning and experimentation. So go and try it. See how else you can take your Facebook marketing efforts to newer heights.

The post Facebook Marketing 101: How To Measure Success? appeared first on Ben Francia.

Using social media in your business is a good way let your target audience about your products and services. But the main goal of being present in social media like Facebook, is to engage with people. It is your entry point in building relationships online.

In order to be successful in your Facebook marketing efforts, you need to start with the right mindset. Establish the fact that you are there to build relationships not to sell. Once you start with that, then you are already on your way. Of course, it doesn’t stop there.

Let me share the basics of Facebook Marketing in this webinar replay. Remember, you can view the replay once you register for a free membership in DIY Digital Marketing. Sign up and get access on other videos and resources.

The post Webinar Series: Facebook Marketing 101 appeared first on Ben Francia.

A little tip, folks.

When you’re on Facebook, rubbing elbows with your audience and providing them with the answers, solutions and value they deserve, be a little thankful they’re there. After all, the average Facebook user spends ’round 7 hours in the big blue social network – that’s 7 hours of potential lead generation, relationship building and value-providing in a month.

Make the best out of it – not everyone has THAT much time online.

The post The Average Facebook User Spends 7 hours/Month on Facebook appeared first on Ben Francia.