With the increasing number of entrepreneurs and businesses who ask me to help them get more customers and clients online, I finally gave in to the idea of putting up my own Digital Marketing Agency in 2012 offering Digital Marketing Services to SME’s and big companies alike. It eventually proved to be a wise decision. As I help empower businesses to create success in the Internet, I also partake in uplifting the Philippine Economy by providing more jobs to my fellow Filipino Internet Professionals. My team is composed of very talented professional all of which are personally trained and mentored by me. Here’s how we can help you:
Digital Marketing Consultancy and Coaching
As entrepreneurs, we may experience challenges on making our business grow bigger and better. Often, we get stuck and we aren’t sure what steps to take next. That’s why we need a plan; more importantly, a Digital Strategy.
My team and I can help you plan and execute the next steps by plotting out a Digital Marketing Strategy for you. We help entrepreneurs design the best strategy that’s consistent to their companies’ objectives. We start by researching the market and industry; followed by understanding your clients; then creating an effective action plan.
We also help entrepreneurs with the implementation of the Digital Marketing Strategy to ensure the success of their online business. Once the plan is executed, we help track the business’s success through a monitoring and measuring system.
With a well thought of plan, the right steps, and a clear goal, your online business will succeed.
Digital Marketing Training
Now that you have turned to creating a better online business, it’s natural to involve everyone in your company to continue its online success. But this may prove ineffective if they don’t have all the right information and skills to get the job done. The best solution is to train them. Conducting Digital Marketing Training for your people will allow them to apply the concepts of effective digital marketing in their daily tasks and meet your overall online business objectives.
Some of the Digital Marketing Training and workshops that I conduct include Digital Marketing 101, Social Media Reputation and Crisis Management, Turning Your Employees into Social Media Brand Ambassadors, and Creating an Organizational Social Media Policy. This way, you can turn your staff into a well-oiled digital marketing team. Get ahead of your competitors and create a lasting online success for your business.
Web Design and Development
These days, we rely on the Internet when searching for various services and business establishments. This is why businesses need websites. It’s their online office. But it’s not enough to just have a space; you must make sure people would want to go, visit, and stay there.
In the Internet, you only have an average of 7 seconds to capture your visitors’ attention. This is becoming more difficult each day because of the growing amount of “noise” and distractions in the Internet, especially with your competitor’s website is just a click away. Hence, building a totally impressive website that creates a remarkable first impression is paramount.
My web design and development team can help you from the building process up to the launch of your website. Here’s how we do it.
First off, we start with considering your company’s online objectives. Do you need to improve your company’s online presence? Will you be selling online?
Next we need to analyze the project and other requirements. Then, there’s the designing and developing stage; that’s where the magic happens. This is when the actual website is built from ground up; designing it for aesthetics and functionality purposes.
We also consider the programs and software you will need to manage the site after the turnover. We can even include other 3rd party software and/or services such as autoresponders, shopping carts, and payment gateways. Lastly, we help you launch it successfully online by ensuring that the websites are visible to the search engines.
Search Engine Optimization
Now that you’re happy about how your website looks and functions, it’s time to make sure that everyone, especially search engines to know you are there and mean serious business. Search Engine Optimization is the process of making a website more visible and attractive to search engines with the prime of objective of having them appear in the top ranks of the SERPs.
Most users don’t go beyond page 1 of search engine pages; some even only considers the first three or five search results. This is why online businesses need to optimize their websites. My team and I can help you make your websites be more visible and attractive to search engines. We do these through keyword research, full site SEO audit, on page/on site optimization, and link building. Also, we help you measure the success of these efforts to make sure that the chosen strategies are working for your business. Most importantly monitoring the success will help determine which strategies would apply best or if it would need further improvements.
Social Media Marketing
Social media marketing is all about sharing information about your online business with the goal of increasing visitors and generating sales. The fastest way of sharing is through social media platforms like Facebook, LinkedIn, Twitter and many more. For online businesses, it’s no longer an option to be active in social media; it’s now a requirement.
Everybody who owns a smartphone, a computer and has an Internet connection has at least one social media account. Now, just imagine a large segment of the world’s population being your potential customers! This is exactly why your business needs to do social media marketing. Lucky for you, BenFrancia.com offers just that.
Performance marketing primarily focuses on the use of advertising platforms and other paid media to help businesses reach their respective goals. These goals range from brand awareness to lead generation.
Platforms like Google Ads and Facebook Ads provide an avenue for businesses to reach more people, convert leads into customers and delight already existing customers. Unfortunately, without proper guidance and direction, advertising budgets tend to be used for generic audiences that aren’t interested in the brand or are squandered in campaigns that don’t directly contribute to the bottomline.